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For those of you who missed our Emails That ROCK webinar on December 22nd, I have some really good news for you! The replay of the webinar is now available as an instant download which means; You can get instant access to the following; One simple way to find potential clients who are 400% more … continue reading »

Tucked away in a safe place within the walls of my heart, is a vision of my Father, Christmas Eve some 28 years ago. I can vividly see the look upon his face because it was a look that transcended all expression. It was beyond gratitude or joy and it was as if he were … continue reading »

This is a time of year when we reflect upon the year that’s about to come to an end, and the bright shiny new one that’s about to begin. Somewhere between the “I will lose x amount of weight” and the “I will sell x amount of widgets” I want you to ask yourself a super important question; … continue reading »

There’s an email tactic that absolutely gets under my skin. It’s typical. It’s annoying and You will almost certainly condition the recipient NOT to open your emails in the future. Ready? It’s forwarding the email you sent with another note and as if that wasn’t lame enough; Forwarding it again with another note. Now just … continue reading »

That email you’re about to send is pretty much doomed! Why? Between the incredible amount of emails being sent and received each day,  and the fact that the recipient is crazy busy, they’re going to make a split second decision. A split decision as to whether or not your email is worthy of even being … continue reading »

Many of us don’t appreciate the CRAZY level of noise we have to navigate through as sales professionals. For starters, the average person sends and receives 110 emails per day and that number dramatically increases at the C-Level! The average person is exposed to over 3,000 advertising messages a day. We consume 34 gigabytes (100,000 words) … continue reading »

Most sales emails are littered with things  humans would never say in an actual conversation! You know, things like “full service” “one source” “end to end” and a whole variety of other used and abused sales speak. And sometimes we send emails that lack any personality, warmth, and sincerity that; Immediately turn off the recipient. Wanna know why? Because … continue reading »

You’re not getting responses to your sales emails, and on that rare occasion, that you DO get a response, well, let’s say it’s less than favorable. Meanwhile, there’s plenty of opportunity out there, but for some reason, you’re not getting in front of enough of it! You could, by all means, keep doing what you’ve … continue reading »

For the last 2 weeks, we’ve been focusing on your existing clients. I happen to be extremely passionate about this topic because its part of the reason why I lost my business back in 1995. I didn’t see the signs of changes in my client’s current business. I wasn’t expanding and strengthening my relationships. I … continue reading »

If you’ve ever wondered how to get a larger percentage of your client’s business but; You didn’t want to go all “salesy” or have things “get weird”; This week’s episode of The Sales Playbook Podcast is just for you! I go over the top in this episode and offer over 20 ideas to help you; … continue reading »