Your Biggest Competitor Is Actually EVERYTHING Else

Posted May 1, 2016

So let me get the easy stuff out of the way first . . . Your biggest competitor isn’t the other guy/girl/dude/dudette or company up the street doing what you do. Its much bigger! Its much deadlier and . . . It’s a silent killer in that most people fail to properly acknowledge its existence. … continue reading »

You Need A Plan . . . Especially When You're Busy!

Posted April 29, 2016

I’m going to go out on a limb and say that you’re busy! You have all kinds of sales tasks that you need to complete each and every day, but unfortunately . . . some of them take you away from prospecting! If you’re like many sales professionals, that can lead to inconsistent prospecting which … continue reading »

Does "Social" Have A Place In Your Master Selling Plan?

Posted April 28, 2016

I’m hoping that by now, you’ve realized, that there are opportunities for you as a sales professional via your social network. This is the part where some of you get defensive and say things like . . . “Nothing beats cold calls” or “Are you saying this ‘social’ stuff is better than the tried and … continue reading »

How Your Sales Calendar Can Make You Money!

Posted April 28, 2016

In this week’s episode of The Sales Playbook Podcast, we discuss that crazy thing, we like to call “your calendar” I outline a really easy formula for you to Get New Accounts Retain and Freakin WOW Those Accounts Grow Those Accounts Then, I show you how you stay on course, with those efforts. One minor … continue reading »

The "Million Dollar" Sales Question

Posted April 27, 2016

For the last week or so, we’ve been talking about creating an effective plan to grow your sales. Forgive me for stating the obvious but . . . You could have an absolute kick ass, award winning plan, but; If you allow interruptions, time wasters and things that pull you away from the plan; Well, … continue reading »

An Email Practice That Might Hurt More Than Help

Posted April 26, 2016

I’m seeing more and more sales reps setting up an email auto response that lets everyone know that they only check email twice a day. The email includes a phone number for people to call if it’s urgent. From a time management perspective, I understand this completely. In fact, with the average person sending and … continue reading »

This Is Why Bringing In New Business Can Be So Difficult For Some

Posted April 26, 2016

There’s an old McGraw Hill Ad that reads . . . I don’t know who you are I don’t know your company I don’t know your company’s product I don’t know what your company stands for I don’t know your company’s customers I don’t know your company’s record I don’t know your company’s reputation Now-what … continue reading »

Paul Castain
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