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That’s the question you feel like asking when your calls and emails go unanswered. It’s actually the wrong question to ask. Perhaps you should be asking . . . “In what ways can I be compelling enough, to get my potential client’s attention?” Many of you, don’t want to deal with that and find it … continue reading »

When was the last time you really stepped back and thought about the voice mails you’ve been leaving? In any given day, when you’re calling potential clients, you’re probably leaving a good amount of voice mails, no? Most of us get so used to leaving voice mails, it becomes habit and we do so without much thought. … continue reading »

For the last few days we’ve been talking about all the different things you can do to stand out. So far we’ve discussed how you can use your creativity to stand out. Things you might be doing that will have you stand out in a negative way. A simple email tactic that will help you … continue reading »

Sometimes we’re so busy looking for the BIG answer to our challenges, that we miss the obvious answer. You know, the answer where we find ourselves saying “I can’t believe I missed that one”. The following email tip might create one of those moments. If you’d like to increase your response rates . . . End … continue reading »

There’s an old sales adage that goes something like “People buy you before they buy the product” If you’re lucky enough to have a marketing department, their job is to market the company and the product. If you’re really lucky, you’ll have someone or a team of people who do that really well but; their job … continue reading »

Yesterday, I sent out, the latest episode of my podcast where we discuss how we might be inadvertently disconnecting with our potential clients. Did you download it yet? Can I make a quick suggestion? I know you’re, busy but you’re always going to be busy, and somehow that puts your learning on hold. And that … continue reading »

The other day, I asked you a simple question that you might have found safer to just blow off. I asked . . . The people you want to be speaking with are super busy! They get tons of emails and phone calls! They have lots of people trying to get an audience with them. What … continue reading »

In this week’s episode of The Sales Playbook Podcast, we talk about things that sales people do, that result in people disregarding, deleting and even disconnecting with us. I have a good 10 or so ideas for you that I share in this FREE sales lesson. Before you check out this week’s episode, have you … continue reading »

  Your prospect has lot’s of things going on in their world competing for their attention. There are calls, voicemails, way too many emails, internal and external meetings, internal/external clients, snail mail, Fedexes, deadlines, fires that have to be put out etc. How do you compete with that? One way is to use creativity! What’s … continue reading »

Reason #1: Your buyer has way too many things going on and you simply aren’t catching their attention. They are exposed to over 3,000 advertising messages per day according to FastCompany Magazine They send and receive over 100+ emails daily according to Radicati Group They are interrupted 7 times per hour according to Wendy Cole at … continue reading »