How To Build An Online Community!

Posted December 6, 2010

A few weeks back I shared with you lessons from my 2 Year Journey To Brand Me. I thought it might be helpful if I shared with you several random thoughts on the concept of building a community. 1)    Create places where your community can interact with your brand. Obviously a blog should be one … continue reading »

21 Ways to Master Linkedin!

Posted December 1, 2010

In the spring of 2008 I addressed the national sales force of a billion dollar company and told them they needed to get Linkedin! I told them it was the best thing since sliced bread and how their personal brand depended on a venue like LI. A month later, I scratched my head, clueless, wondering … continue reading »

A Case Of Life Before Depth!

Posted November 30, 2010

I once worked for a company who’s CEO was awfully proud of the fact that he practiced “Management By Walking Around”. He was actually so proud of it, he mentioned it as if he were the inventor of the phrase. Kind of makes me think of that scene in Austin Powers when Dr Evil says … continue reading »

40 Ways To Prospect More Creatively!

Posted November 29, 2010

You know, I could be way out of line in this assumption but prospects need creative solutions to the challenges they face in their world. More specifically they need your creativity. Million dollar question coming atcha in 3,2,1 . . . Do you demonstrate your creativity? I took the liberty of putting together 40 ways … continue reading »

Where Does Your Community "Live"?

Posted November 28, 2010

I had a bit of a happy challenge recently. Someone was really pressuring me to contribute to a website they help run. Truth be told, it was starting to get to be a bit much so I really needed to have another heart to heart with them. I told him how much I admired his … continue reading »

Have You Learned Your Lesson?

Posted November 28, 2010

I remember hearing something a while back that went something like: In every situation there could be a  “Yes” meaning things turned out the way we planned There could be a “No” meaning things didn’t turn out the way we planned The most important thing is “The Lesson” meaning what we take from the situation. … continue reading »

Bloggers . . . Time To Cut The Crap Already!

Posted November 23, 2010

There is an absolutely ugly practice that I’m seeing more and more of lately and I’ve about had it! On more than one occasion in the last 30 days, I’ve seen several bloggers call people out (as in by name) on their blog to illustrate their point. I’ve seen sales bloggers who didn’t care for … continue reading »

File This Under "What?"

Posted November 23, 2010

How many times have you met someone for the first time, who rattled through their name so fast, you had no idea of what they just said? If you are like most people, you may or may not ask them to repeat their name once, but would you do it twice or as many times … continue reading »

My Thanksgiving Tale!

Posted November 21, 2010

My driveway seemed quite a bit bigger that morning back in 1995. I remember stopping dead in my tracks when it hit me that both my cars had been repossessed. My world fell apart that day and left me without my cars, my business, $60,000 in debt and without any degree of self esteem. With … continue reading »

Paul Castain
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