“What should I say in a cold email right now?” “How can I get the attention of a decision maker who never answers the phone?” “What are some appropriate prospecting tactics my team can use during Covid-19?” “Where can I get my hands on some appropriate email and phone templates that show sensitivity to all … continue reading »

I had posted a link to my How To Prospect During Covid-19 download the other day and someone responded with; “Just pick up a phone.” While picking up a phone is certainly better than tapping out and writing this off as a bad time to prospect; It implies something that really worries me; That we … continue reading »

One thing I tell my coaching clients is to; Always use what you’ve been given! For example; For some sales reps, the holidays suck because everyone is telling them to “call back after the holidays”. How can they use what they’ve been given here? The holidays give us an opportunity to change up our messaging. Decision makers … continue reading »

I’ve said it before, and I’ll say it again; Your dream client doesn’t need another “In these uncertain times” or “We’re all in this together” email! I’ve put together 10 Covid-19 appropriate cold email templates, subject lines, call to actions, as well as 25 tactics to help you get in front of more opportunities right … continue reading »

There are some who believe that you need to be kind right now and give, give, give. To some extent, they’re right, but; The problem with “give, give, give” is that it creates a dynamic of “take, take, take” which means the recipient misses out on the benefits of your widget and you walk away … continue reading »

I’ve always felt that the best way to deal with a phone objection is to avoid getting one in the first place. How does one do that, especially during a pandemic? Here’s a quick overview of why you’ve been encountering phone objections lately, and forgive me, but the world being in crisis isn’t the only … continue reading »

When Covid-19 started to hit the U.S. aggressively back in March, I decided to offer different prospecting tactics to my clients. Specifically; Where the best opportunities are. An approach most sales reps mistakenly dismiss and end up leaving money on the table. An approach that was born in the great recession of 2008 that works … continue reading »

In this episode of The Sales Playbook Podcast we take a look at 5 areas of your prospecting cadence that should be modified during Covid-19. Right click HERE to download this episode or have a listen via the handy dandy audio player below. 75 Prospecting Tips and 25 Prospecting Templates A few days ago, I decided … continue reading »

“What should I say in a cold email right now?” “How can I get the attention of a decision maker who never answers the phone?” “What are some appropriate prospecting tactics my team can use during Covid-19?” “Where can I get my hands on some appropriate email and phone templates that are sensitive to all … continue reading »