Paul Castain's Blog

How To Change Your Prospecting Tactics During Covid-19

Posted May 19, 2020

For those of you who didn’t get the memo; The tried and true things we did while prospecting a few months ago; Need to be retooled during Covid-19! And let’s be honest . . . Prospecting hasn’t gotten any easier for us lately! You have decision makers (who were already distracted) completely consumed with trying … continue reading »

Creating A More Effective Prospecting Plan During Covid-19

Posted May 11, 2020

Prospecting isn’t the easiest thing right now, and it’s actually worse if; You haven’t changed your message as well as your tactics, but; I get it; Many of you don’t really know how to do that and/or; You’ve been trying your best with a “trial and error” approach and yet; YOU’RE STILL STRUGGLING! Might be … continue reading »

A Resource To Help You Prospect Appropriately During Covid-19

Posted May 7, 2020

If you’ve been looking for a few fresh prospecting ideas for prospecting during Covid-19. If you’ve been struggling with WHAT to say at a time like this. If you’d like to provide value during these challenging times WITHOUT giving away the proverbial store, and; You’d really like to get in front of MORE opportunities! You … continue reading »

How To Utilize Appropriate Sales Messaging During Covid-19

Posted April 27, 2020

The big question right now is; What should my sales messaging look like during the pandemic? I believe there are two extremes many of you have embraced, and quite frankly they BOTH suck! One extreme is to go all salesy and bombard your prospect with messaging. Definitely NOT the time for that! The other, is … continue reading »

What’s In Your Covid-19 “Evidence File”?

Posted April 21, 2020

If there’s one thing I’ve seriously over preached on this blog, it’s the importance of using “evidence” during the sales cycle. We use “evidence” to reduce and even eliminate; Doubt Fear Hesitation Skepticism Objections And thanks to Covid-19; Our deals are being stalled and in some cases, lost, because of; Doubt Fear Hesitation Skepticism Objections … continue reading »

Paul Castain
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