There are an awful lot of “Social” Media experts out there but many (certainly not all) miss the point entirely. They miss the “Social” part completely. They broadcast but they do not interact with their audience. Their audience “@” messages them on Twitter but they do not respond. They have followers . . . but … continue reading »
You and I are never judged once . . . we are judged continually and in several different ways. How We Look How We Act What We Say How We Say It Where We Say With Whom We Say It It doesn’t stop there . . . If people are continually judging us then it … continue reading »
A few weeks back, I did a podcast detailing the changes in the sales landscape. One of the things that I mentioned is how prospects now like to begin (or continue) part of their information gathering anonymously meaning . . . First the obvious (Duh Paul) part: They will visit our websites Check product/service review … continue reading »
There have been some serious changes to the business landscape in the last few years. Our prospects and customers are busier, more distracted, they have more on their plate due to downsizing. They choose to begin their search for vendors online and in many cases, keep it online and just to make it interesting . … continue reading »
One of the things that I’ve done (quite intentionally) is build stages where I can demonstrate the Castain brand. My strategy was to begin with my blog and have all my other efforts point to it in a way that wasn’t over the top “look at my blog”. With my blog at the center, I … continue reading »
Like any other social networking platform, Google+ has mixed reviews. Some “Get It” Some Don’t I’m no different with my opinion and it can certainly fluctuate day by day as I embark on yet another platform. Let’s address my “I don’t get it days” in plain, straight up, in your face lingo. Nobody truly cares … continue reading »
There are many reasons why some people still aren’t onboard with Social Media. For some, they are still waiting . . . Waiting to see what happens with it and if it is indeed a fad. Waiting to get some conclusive evidence regarding ROI. For some its an unnecessary debate of traditional media and/or selling … continue reading »
Pardon me for being direct, blunt and “going there” sans foreplay but . . . If you aren’t “showing up” on a regular basis, you run a high risk of failing as a sales professional! And what, pray tell is “showing up”? It’s all the activities that comprise your sales mix such as Calling Prospects … continue reading »
A little over a year ago, I was listening to the free CD that comes with Success Magazine and was completely blown away by someone Darren Hardy was interviewing. The guys name was Gary Vaynerchuk (still is I believe) and that interview was the beginning of 6 lessons that fast forwarded my progress! 1) Don’t … continue reading »
According to Malcolm Gladwell, in his book Outliers (affiliate link) it takes approximately 10,000 hours of practicing a particular skill set for us to achieve expert status. I believe it takes far less time to perceived an expert. I remember when I first started on my Castain 2.0 journey, there was this dude all over … continue reading »
I look forward to hearing from you!
Website Design by VanHove Design
