Paul Castain's Blog

10 Reasons Why The Majority Of Your Sales Emails Crash and Burn!

Posted December 12, 2019

Before you read this, I want you to do something that’s rather difficult for us sales folk;

Ask your ego to leave the room!

This way you can make an honest assessment and flag any areas where you find yourself saying “Yep, that’s me”

  1. You didn’t do any research.
  2. You didn’t utilize a subject line that was relevant and of interest to the recipient.
  3. Your overall message wasn’t relevant and of interest to the recipient.
  4. When the recipient takes a quick glance at your email, they realize its WAY TOO Lengthy.
  5. Your opening line led with something about YOU and YOUR company instead of something they REALLY care about (Hint: at this point, it ISN’T YOU and YOUR company)
  6. You littered your email with “salesspeak” “marketingspeak” etc instead of “having a visit” with your potential client.
  7. You didn’t provide “evidence” like facts, testimonials, statistics etc to reduce doubt and skepticism.
  8. Your “call to action” was either weak or non existent. And who knows, maybe it was decent but you just didn’t pass the “What’s in it for me?”test.
  9. You’re continually boring the recipient with either a repackaging of “I want to sell you something” in EVERY email you send, or you continually forward the previous (unanswered) email thinking that’s how you “court” a potential client.
  10. You’re not doing a damn thing to get better and sharpen your email skills!

So fess up . . .

COULD YOUR SALES EMAILS USE A LITTLE LOVE?

Hopefully your ego is still out the room while you answer that question.

Would you also like 70 of my best email tactics?

Then you best sign up ASAP for my email webinar on December 19th even if you can’t join us live!

Why would I ask you to sign up anyway?

Because I’ll send you the webinar replay and templates!

Otherwise, here’s what you’re about to miss;

  • 30 ways to find potential clients who are 400% more likely to buy NOW!
  • 4 ways to get email addresses WITHOUT spending a dime on email lists.
  • 50 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates!
  • 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed! 
  • 12 BETTER subject lines that get your email read. 
  • 12 ways to head off skepticism, doubt and objections. 
  • One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email. 
  • A really simple, 4 step messaging framework that gets results. 
  • 2 Psychological techniques that work like a charm! 
  • How to dramatically increase your response rate 

When?

December 19th at 11:30 am EST. 

Can’t join us live?

Sign up anyway and I’ll send you the webinar replay and all the extras listed below!

What Do You Get?

(1) 90 minute webinar  

50 Email Templates  

How Much?  

$99!  

Please click HERE to reserve your spot!

You don’t have to have a PayPal account to purchase this program. You can pay with any major credit card or Venmo. Once you click on the button, select the “Pay with a debit or credit card”, or the Venmo option.

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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