Paul Castain's Blog

Why Size Matters When It Comes To Cold Emails

Posted December 12, 2018

We’re living in a world with WAY too much noise!

Your email will be one of 121 emails (on average) the recipient will engage in per day.

So what do you do when you get a shitton of emails?

You do a really quick “at a glance” once over!

One of the first things the recipient will do is look at the length of the email. If it looks too lengthy, you’re either going to get deleted or tagged with a mental note to get back to it later.

Note: When you’re sending and receiving a ton of emails, you usually don’t circle back to the email you didn’t have time to read unless its from someone you actually give a sh*t about.

So how lengthy should your sales email be?

The folks over at Constant Contact did a study of approximately 2 million emails and they found that emails with 200 words or less had the highest click through rates.

Daniel Pink and Guy Kawasaki have an interesting spin on this.

Both Daniel Pink and Guy Kawasaki have an interesting take on this one as they both are advocates of emails that are no longer than 3-5 sentences long.

Truth be told, 3-5 sentences for me, isn’t going to be practical EVERY time but;

I can certainly change up my messaging by offering 3-5 sentences every once in a while.

Keeping my emails 200 words or less seems more attainable.

How about you?

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