Paul Castain's Blog

How To Utilize Personal Branding To Drive Sales Results

Posted March 25, 2015

Richie D

In this week’s episode of The Sales Playbook Podcast, I interview Richie DeMarco.

Richie is the Vice President of Sales for Eveready Hardware and not only leads their sales team, he’s personally responsible for a large portion of the company’s sales. Yep, Richie still sells!

Richie has built a powerful personal brand and has established quite the leg up on his competitors.

He is known in his industry as “The Mayor Of Hardware” and he shares over 15 tips during my interview with him from branding to how sales reps can use platforms like LinkedIn, Twitter, Facebook etc to drive sales results.

Oh, and he shares a rather personal story that made him get a better handle at this whole “Work/Life Balance” thing!

Trust me when I tell you that you’re going to need a pen and paper for this one because there’s just way too many tips, resources and websites that he shares for you to commit them all to memory!

He blogs on his websites themayorofhardware.com and constuctingyourbrand.com

You can find him on LinkedIn and Twitter and in a whole bunch of places if you take a moment to Google him!

Go ahead and have a listen to this week’s podcast!


Download this episode (right click and save)

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