Here are 5 solid reasons to have more than just a phone in your sales toolbox.
1) People just don’t answer their phone any more. If you put all your eggs in that basket, you miss out. And “I’ll just make more calls” is simply doing more of an unproductive activity. To that end, I think many people misunderstand that “Sales is a numbers game” thing!
2) Everyone has their own preferred method of communication. If you put all your eggs in the “cold call” basket, you miss out. Oh, and you do know that it’s what your potential customer prefers and not you, right?
3) If all you’re doing is calling, you become very typical and in many cases, predictable with gusts of boring and antiquated.
4) If all you do is cold call, and you’re not a huge fan of it, chances are you’re finding things to help you avoid doing it like administrative tasks and running to see Lumbergh about those TPS reports!
5) You’re most probably working against the way you’re wired.How? Salespeople function better when we have a variety of activities and not just one.
So right about now, all the hardcore sales traditionalists are getting their panties in a bunch because it appears as though I just “dissed” the cold call.
Nope, in fact I think the phone is an important part of our “sales mix” of activities.
I just think that many of you are forgetting that there’s a whole world of touches out there that can truly complement (not replace) the “cold call”.
In other words . . .
Your Cold Call Is Lonely And Needs Companionship From OTHER Forms Of Outreach!
Your turn . . .
What are your thoughts? Aside from the phone, what else is in your sales toolbox?
Please weigh in with your thoughts!
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