Want a cool way to stand out with your prospects/clients?
Try leveraging holidays in your sales mix!
Here are 9 quick and easy ways for you to make it happen!
1) How about sending out a funny card for Halloween?
2) One of my sales reps and I went out one Halloween, with treat bags filled with candy, a business card, a pen and a little note. We not only generated interest, in several cases we had a quick face to face (and got to eat some candy with them . . . I can think of worse things to do).
3) Make it a point to call all your clients and thank them for being your client this Thanksgiving. Once you do that, make a note to remember that every day is Thanksgiving when it comes to our clients.
4) Call all your clients, current prospects and (in some cases) former prospects that rejected you. Suggest an end of the year (or if you prefer) beginning of the year “Check Up”. This is your opportunity to go back and do another needs analysis and bring them up to date on the awesome ways you’ve been helping other companies. Things change, right?
5) Send out New Year’s cards. While everyone sends cards at the holidays, hardly anyone sends them for New Year’s.
6) This time of year is a great time to ask some of those people you’re calling what their goals for 2016 are? That’s a bit better than “Calling to check in”, right?
7) For Halloween . . . Poke some fun at something scary like deadlines, poor quality, bad service etc. Perhaps their current sales rep has become a bit of a “ghost”? People in business can be wound a tad too tight. How can you inject a little holiday themed humor?
8) Thanksgiving . . . Express your gratitude towards your clients current prospects and even those who decided to move in another direction.
9) Run to the dollar store and get a bunch of holiday mugs. Fill them with candy, perhaps an inexpensive promotional product and your business card. Stop by and spread some holiday cheer with your local prospects this Christmastime.
So there you have it, 9 really simple ways to utilize holidays in your sales mix.
Note To Sales Managers/Vice Presidents Of Sales etc: This is yet another thing you can get your team thinking about in your next sales meeting. Introduce this concept in an email, and tell everyone to either bring their ideas to the next sales meeting or send them to you and (get this) you can compile a PDF with everyone’s ideas . . . now that’s how you leverage the collective brain power of a sales team!
Your turn . . . What are your thoughts on leveraging holidays? Do you have any examples you can share with us?
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