Paul Castain's Blog

An Email Framework To Use When A Prospect Goes Silent

Posted October 9, 2015

 

It was almost 4 years ago that I was considering a specific CRM for my business.

I had a nice chat with the sale rep.

Exchanged a few emails and then . . .

I went “M.I.A.”!

I got caught up in a few things, and this was no longer a priority . . . at that moment.

The rep kept calling, emailing etc and I was basically an ass because I didn’t respond.

She didn’t get aggressive or annoyed with me

She didn’t threaten to “close the file” (hate that one by the way)

Nor did she pull the old “resend the email from the sent file” thing!

She did something better . . .

She sent me an email with the following subject line . . .

“How Should We Proceed Paul?” Note: I’m a big fan of using the recipient’s name in the subject line!

Then she gently reminded me about the progress we’ve made and that she’d like to know how we should proceed.

Short, sweet and elegant and it made me get back to her and sign the deal!

It also was something that I promptly added to my own sales efforts and have gotten some great results from it.

Hope it helps you too!

Cheers!

Most Emails Never Make It Past A Subject Line Scan

That’s why I thought it might be time to ROCK your emails with a special On Demand Workshop!

Here’s what I’m going to share . . .

  • Two, non negotiable things you MUST do BEFORE sending an email to a prospect!
  • 4 Ways to get email addresses without spending a dime on lists.
  • 10 words and phrases you should never use in a subject line
  • 5 Ways to capture someone’s attention in the subject line
  • How to leverage internal/external “peer pressure” to pique interest
  • 10 ways to make your email less salesy and a hell of a lot more interesting
  • How to dramatically increase your response rates and . . .
  • How one really simple thing increased my response rate by over 400%

For more information, click HERE!

 

Paul Castain
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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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