Paul Castain's Blog

A Complete List Of Words and Phrases To Avoid Using In Your Cold Emails!

Posted December 6, 2019

There are certain words and phrases that when utilized in a sales email, will get you sent to the spam folder or promptly disregarded and deleted

Here’s a list of 200 phrases you should avoid using in your subject lines and in the body of your email. Hat tip to Comm100 for creating this extensive list!

4UClaims you are a winnerFor instant access
Accept credit cardsClaims you registered with Some Kind of PartnerFor just $ (some amt)
Act now! Don’t hesitate!Click belowFree access
Additional incomeClick here linkFree cell phone
Addresses on CDClick to removeFree consultation
All naturalClick to remove mailtoFree DVD
AmazingCompare ratesFree grant money
Apply OnlineCompete for your businessFree hosting
As seen onConfidentially on all ordersFree installation
Auto email removalCongratulationsFree investment
Avoid bankruptcyConsolidate debt and creditFree leads
Be amazedCopy accuratelyFree membership
Be your own bossCopy DVDsFree money
Being a memberCredit bureausFree offer
Big bucksCredit card offersFree preview
Bill 1618Cures baldnessFree priority mail
Billing addressDear emailFree quote
Billion dollarsDear friendFree sample
Brand new pagerDear somebodyFree trial
Bulk emailDifferent reply toFree website
Buy directDig up dirt on friendsFull refund
Buying judgmentsDirect emailGet It Now
Cable converterDirect marketingGet paid
Call freeDiscusses search engine listingsGet started now
Call nowDo it todayGift certificate
Calling creditorsDon’t deleteGreat offer
Can’t live withoutDrastically reducedGuarantee
Cancel at any timeEarn per weekHave you been turned down?
Cannot be combined with any other offerEasy termsHidden assets
Cash bonusEliminate bad creditHome employment
CashcashcashEmail harvestHuman growth hormone
CasinoEmail marketingIf only it were that easy
Cell phone cancer scamExpect to earnIn accordance with laws
Cents on the dollarFantastic dealIncrease sales
Check or money orderFast Viagra deliveryIncrease traffic
Claims not to be selling anythingFinancial freedomInsurance
Claims to be in accordance with some spam lawFind out anythingInvestment decision
Claims to be legalFor freeIt’s effective
Join millions of AmericansNo questions askedReverses aging
Laser printerNo sellingRisk free
Limited time onlyNo strings attachedRound the world
Long distance phone offerNot intendedS 1618
Lose weight spamOff shoreSafeguard notice
Lower interest ratesOffer expiresSatisfaction guaranteed
Lower monthly paymentOffers couponSave $
Lowest priceOffers extra cashSave big money
Luxury carOffers free (often stolen) passwordsSave up to
Mail in order formOnce in lifetimeScore with babes
Marketing solutionsOne hundred percent freeSection 301
Mass emailOne hundred percent guaranteedSee for yourself
Meet singlesOne time mailingSent in compliance
Member stuffOnline biz opportunitySerious cash
Message contains disclaimerOnline pharmacySerious only
MLMOnly $Shopping spree
Money backOpportunitySign up free today
Money makingOpt inSocial security number
Month trial offerOrder nowSpecial promotion
More Internet trafficOrder statusStainless steel
Mortgage ratesOrders shipped by priority mailStock alert
Multi level marketingOutstanding valuesStock disclaimer statement
Name brandPennies a dayStock pick
New customers onlyPeople just leave money laying aroundStop snoring
New domain extensionsPlease readStrong buy
NigerianPotential earningsStuff on sale
No age restrictionsPrint form signatureSubject to credit
No catchPrint out and faxSupplies are limited
No claim formsProduced and sent outTake action now
No costProfitsTalks about hidden charges
No credit checkPromise you …!Talks about prizes
No disappointmentPure profitTells you it’s an ad
No experienceReal thingTerms and conditions
No feesRefinance homeThe best rates
No gimmickRemoval instructionsThe following form
No inventoryRemove in quotesThey keep your money — no refund!
No investmentRemove subjectThey’re just giving it away
No medical examsRemoves wrinklesThis isn’t junk
No middlemanReply remove subjectThis isn’t spam
No obligationRequires initial investmentUniversity diplomas
No purchase necessaryReserves the rightUnlimited
Unsecured credit/debtWe honor allWill not believe your eyes
UrgentWeekend getawayWinner
US dollarsWhat are you waiting for?Winning
Vacation offersWhile supplies lastWork at home
Viagra and other drugsWhile you sleepYou have been selected
Wants credit cardWho really wins?Your income
We hate spamWhy pay more?

19 Phrases That Are Typical and Somewhat Needy

Adobe surveyed 1,000 white collar workers to learn more about email habits, trends, and phrases that annoy the hell out of the recipient.

Here’s a list of the phrases ranked from most annoying to least annoying.

“Not sure if you saw my last email”

“Per my last email”

“Per our conversation”

“Any updates on this?”

“Sorry for the double email”

“Please advise”

“As previously stated”

“As discussed”

“Re-attaching for your convenience”

That’s what 1,000 people had to say according to Adobe but;

I would add a few to that list;

“We’re a full service”

“We’re a one source”

“We offer end to end”

“Wanted to give this email a bump to the top of your inbox” and then forwarding the same email that didn’t get you a response last time.

“Haven’t heard back from you, were you abducted by aliens?” This one is tired as sh*t and lost its appeal about a decade ago and yet people still use it.

“Just left you a voicemail” Really? Like a decision maker is incapable of knowing that? Nice way to annoy the f*ck out of someone two times within a few minutes.

Beginning an email with “My name is”. Last time I checked, there’s this cool feature called the “From” line on an email. There’s also this crazy thing called a signature line where your name also appears.

“Studies have shown that _________” What studies? Kind of sounds like you’re fabricating something to sound like a fact.

Any type of claim that you aren’t backing up with EVIDENCE.

Any subject line that you get sneaky and put an “RE” or an “FWD” in front of to give the illusion that you’ve interacted before.

I’m sure we could add a few more to the list.

Assignment: Ask some of the decision makers at your company (and your clients too) about the email phrases that get under their skin.

Make a note to self to avoid using those phrases!

Would You Like To Send A BETTER Sales Email?

I’ll be sharing over 70 tips and 50 templates during our email webinar on December 19th!

Here’s what I’m going to share during this webinar; 

  • 30 ways to find potential clients who are 400% more likely to buy NOW!
  • 4 ways to get email addresses WITHOUT spending a dime on email lists.
  • 50 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates!
  • 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed! 
  • 12 BETTER subject lines that get your email read. 
  • 12 ways to head off skepticism, doubt and objections. 
  • One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email. 
  • A really simple, 4 step messaging framework that gets results. 
  • 2 Psychological techniques that work like a charm! 
  • How to dramatically increase your response rate 


December 19th at 11:30 am EST. 

Can’t join us live?

Sign up anyway and I’ll send you the webinar replay and all the extras listed below!

What Do You Get?

(1) 90 minute webinar  

50 Email Templates  

How Much?  


Please click HERE to reserve your spot!

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO

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