Paul Castain's Blog

A Complete Overview As To Why Decision Makers Are Disregarding Your Cold Emails

Posted December 7, 2019

As much as you send a ton of emails, you have to acknowledge, that the people you’re trying to sell to, receive a ton more!

Here are a few reasons why you aren’t capturing their attention;

Your Emails Lead With Statements About Your Company Instead Of Things About The Recipient!

The two most critical points of an email, are the subject line and opening statement and while we could argue that the “call to action” is also important (which it clearly is), if you don’t hook them at the subject line and opening statement, you’re screwed!

Most reps lead with something about their company, instead of something about the recipient’s world.

What can you do to change that? Hint: Research better and open with your prospect’s favorite subject . . .THEM.

Your Email Lacks “Evidence”.

“Evidence” reduces resistance and doubt and if you FAIL to provide it, your email reeks of BS.

Things to consider: Facts, Examples, Testimonials, Stats. What “evidence” can you use to answer the question “Who says so besides you?”

You’re Using The Same “Flavor” and The Same Form Of Outreach.

Most emails (cold calls too) center around a message that screams “I want to sell you something” and “I’d like to set an appointment, set up a demo, a Webex, etc . . to sell you something”

If you’re going to “court” a potential client, you had better keep your “dates” interesting.

How about an email that contains a resource, an invite to an event, an email introducing them to someone who could buy from them or help them, An email where you simply ask them a question, an email congratulating them etc.

As far as communicating those messages, think beyond the email and consider other forms of outreach like: phone, LinkedIn, snail mail, drop offs, creative approaches, content, etc.

Again, like any “courtship” we can’t keep showing up offering the same “date”.

Your Email Fails To Provoke Thought.

One of the best ways to provoke thought is to ask a great question. Questions inspire thought, emotion, and inspire responses.

What questions can you ask to achieve this?

Your Email Is Way Too Typical.

Do you think  it’s possible, that we all appear to be saying the same thing, and following the same email structure?

What can you do to be different?

Your Email Is Part Of A Cadence That’s Way To Frequent!

Some of you send an email immediately after leaving a voicemail. Interrupting someone from what they’re doing twice within a few minutes is a tad much, no?

Also, look at the frequency of all the other forms of outreach you’re using and make sure you put some room in there for your potential client to breathe!

What can YOU do to make your cold emails STAND OUT?

That’s going to be the focal point of our upcoming cold email webinar on December 19th.

I’ll be sharing 70 tips and 50 cold email templates!

Here’s what you’ll gain by joining us;

  • 30 ways to find potential clients who are 400% more likely to buy NOW!
  • 4 ways to get email addresses WITHOUT spending a dime on email lists.
  • 50 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates!
  • 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed! 
  • 12 BETTER subject lines that get your email read. 
  • 12 ways to head off skepticism, doubt and objections. 
  • One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email. 
  • A really simple, 4 step messaging framework that gets results. 
  • 2 Psychological techniques that work like a charm! 
  • How to dramatically increase your response rate 

When?

December 19th at 11:30 am EST. 

Can’t join us live?

Sign up anyway and I’ll send you the webinar replay and all the extras listed below!

What Do You Get?

(1) 90 minute webinar  

50 Email Templates  

How Much?  

$99!  

Please click HERE to reserve your spot!

You don’t have to have a PayPal account to purchase this program. You can pay with any major credit card or Venmo. Once you click on the button, select the “Pay with a debit or credit card”, or the Venmo option.

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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