A Few Ideas For When Potential Clients Are Hard To Reach

What do you do when that potential client you’ve been trying to get in front of is damn near impossible to reach?

That isn’t a rhetorical question by the way;

What are you doing?

Do you ponder that question or do you just blame it on any number of excuses and just accept it as “par for the course”?

Do you ever bring this up during your sales team meetings and brainstorm ideas?

Any who . . .

Here are a few ways to get a hold of that hard to reach decision maker;

Are you using your social network to get warm intros to your prospects? It can make a world of difference. Oh, and there AREN’T any “Gatekeepers” on LinkedIn.

Speaking of social network, try sending an email to them through your social network. Emails sent via a social network yield a 24% higher open rate (according to Epsilon)!

You might want to try this messaging tactic as well. You’re welcome!

When you reach out to them, how is your messaging? Are you well informed about them and reference something specific and meaningful for THEM . . . or does your message have an underlying tone of “ME, ME, ME”? Failing to do this conditions your potential to disregard and delete you going forward.

Are you changing up the “flavor” of your messaging or are you basically communicating the same message? Failure to change it up conditions your potential client to disregard and delete you going forward.

Are you dead set on only calling “top down”? Sometimes it works out better if you start “bottom up” and get the buy in of someone who’s actually in the trenches. Then together, you go for the top level decision maker. Its also a bit more difficult for someone to refuse a meeting from someone on their own team.

Have you tried my “Reverse Call To Action” technique? It actually increases the probability of someone taking your call or calling you back when you leave a voicemail. I talk about it HERE.

Have you tried changing up your communication vehicle? The vehicle is how you get the message to someone like phone or email if you’re like most sales reps but;

Perhaps that’s the problem;

You’re attempting to communicate with them via the same vehicles as your competitors.

There’s a whole world of additional options like Snail Mail, FedEx, Drop in, Drop off, LinkedIn, Twitter, Facebook, Content, Something Creative, Warm Intro, Referral, Traditional Networking, Trade Show, Industry Events, Text, Video.

Everyone has THEIR preferred communication vehicle and if you’re just using 1-2 of YOUR favorites, You’re probably missing out on THEIRS!

My final suggestion is a horrible one because it requires work and money (I know, God forbid).

Ready?

Join us for our Sales Messaging webinar this Wednesday, October 23rd, at 11:30 am EST.

I’ll be sharing over 30 ideas and few templates to help you get more responses (and hopefully more appointments).

Have you signed up yet?

Better hurry because Registration is about to end!

Here’s what we’re going to discuss;

How To Automate Your Research WITHOUT Clogging Your Inbox With Google Alerts.
A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Cold Calls and Voicemails
The 3 Email Templates That Can Consistently Generate Appointments For You.
10 Subject Lines That Intrigue The Reader and Increase Your Open Rate.
How To Create A Really Effective Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh wait a minute, look what I found, a template to help you ROCK this tactic!
How To Use The “Little Bighorn” Tactic To Generate New Opportunities. I’ll even throw in an easy to use template. Don’t pretend like you didn’t know I was going to give you the template.
1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
12 Ways To Convey A More Credible Message.
3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. OK, if you insist, I guess I’ll throw in 10 of the email templates I’m using on LinkedIn.
How To Create A Very Different “Call To Action” In Your Emails, Cold Calls and Sales Messaging.
4 Voicemails (With Templates) That Will Help You Stand Out
How To Create A Prospecting Cadence That Mixes Phone, Email, LinkedIn, Snail Mail, Etc.

When?

Wednesday, October 23rd, from 11:30 am EST to 1:00 pm EST.

Can’t make it on October 23rd? Sign up anyway and I’ll send you the webinar replay and ALL of the extras listed below!

You’ll Also Get These Extras;

Aside from the 90 minute live training and webinar replay you’ll also get;

A Secret Resource Link With Bonus PDFs and Reinforcement Content

(1) Cold Call Template

(4) Voicemail Templates

(10) LinkedIn Templates

(30) Email Templates (No, that’s not a typo. You’re getting 30 templates. You’re welcome!)

PDF With My (10) Best Subject Lines

Email Access To Help You With Any Webinar Related Questions

How Much?

$99

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