For those of you who aren’t familiar with “trigger events”, they are compromised of things that are going on in your prospect’s and/or client’s world that can lead to a higher probability of someone needing your solution.
A simple example would be the pandemic being a trigger event for the need for masks, ventilators, hand sanitizer, social distancing signage, home delivery services, virtual meeting solutions, etc, but;
We’re starting to experience another massive one and, you really need to LEVERAGE IT!
Ready?
With the reopening of business will come new roles for your prospects and clients.
Many who were furloughed will return.
Many who were in transition will find a new company to call home.
Some will jump ship right now because the timing seems right.
Others will be promoted to fill a gap.
This is a major “trigger event” because people new to a role have needs.
They have challenges and opportunities.
They want to look like rock stars!
In some cases, you’ll have someone who is open to your solution when their predecessor WASN’T!
That’s where YOU come in with a compelling reason to have a dialogue NOW versus later.
Where can you find these types of opportunities?
LinkedIn!
In the words of the immortal Bill Engvall;
Here’s your sign . . .
In the weeks/months ahead, you’re going to see lots of “Congratulate Jane on her new role.” notifications.
New role, new job, companies hiring, changes in leadership;
Those are all “trigger events”!
They might need your help or maybe they won’t, but;
You have a much higher probability of embracing outreach that underscores a “trigger event” than you do when you approach cold and hope for the best!
But will you be listening for this?
I would!
I’ll be talking more about this (and sharing some ideas on HOW to approach these types of prospects), during our 50 Ways To ROCK Your Cold Calls, Emails, and Sales Messaging webinar on August 27th.
Have you signed up yet?
- How To Automate Your Pre Call Planning Research WITHOUT Clogging Your Inbox With Google Alerts.
- A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
- How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Calls, and Snail Mail.
- The 3 Email Templates That Consistently Generate Appointments.
- 10 Subject Lines That Intrigue The Reader and Increase Your Open Rate.
- How To Create A BETTER Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
- How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
- The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh look what I found, a template to help you ROCK this tactic!
- How To Use “The Little Bighorn” Tactic To Generate New Opportunities. I’ll Even Throw In An Easy To Use Template. Don’t pretend like you didn’t know I was going to give you the template. We’re both adults here!
- 1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
- 12 Ways To Convey A More Credible Message.
- 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. I’ll Even Throw In 10 Of The Email Templates I’m Using On LinkedIn.
- How To Create A Very Different “Call To Action” Across Multiple Forms Of Messaging.
- 4 Voicemails (With Templates) That Will Help You Stand Out.
- How To Create A Prospecting Cadence That Mixes Multiple Forms Of Outreach.
When? What’s Included? How Much?
When?
August 27th from 11:30 am – 12:30 pm EST and if you can’t join us live, sign up anyway because I’ll be sending the replay as well as all the cool extras listed below.
You’ll Also Get These Extras;
(1) 90 Minute Training Session With 50 Actionable Tips
Webinar Replay
(1) Cold Call Template
(4) Voicemail Templates
(10) LinkedIn Templates
(30) Email Templates (No, that’s not a typo. You’re getting my file with 30 email templates. You’re welcome).
PDF With My 10 Best Subject Lines
A Secret Resource Link With Bonus PDFs and Reinforcement Content
Email Access To Help You Wih Any Webinar Related Questions
How Much?
$99
Please click HERE to reserve your spot!
