I have to admit that I’ve struggled with the idea of using text messaging as part of my prospecting cadence and;
That’s exactly why I decided to explore it further!
I’ve always said that we shouldn’t base our prospecting platforms on what WE prefer, it’s always about what the prospect prefers.
First, and foremost, there’s this;
Texting ISN’T just for millennials!
According to a Gallup Survey, texting is the #1 most used form of communication with Americans younger than 50.
Numbers don’t lie!
According to Mobile Networking Watch, 98% of all text messages are opened compared to 22% with emails.
82% of these text messages are read within 5 minutes of delivery according to Flowrate Nationwide Survey.
The average response time for a text is 60 times faster according to Hubspot.
SMS engagement rates are 6-8 times higher than email marketing engagement. (Retail Drive).
But do prospects really want to receive text messages from a sales rep?
According to Marketing Profs, 75% wouldn’t mind receiving a text message from a brand (after opt-in).
Suggestions;
If you’re going to use text messaging in your cadence, I would introduce it AFTER other forms of outreach have been utilized. I’m not suggesting that you wait forever, I’m saying that it might come across better if you didn’t text on the first or second attempt.
Break the ice and introduce text messaging during a phone call by saying something like;
“Is it alright if I follow up with a quick text message?”
Just for sh*ts and giggles, ask decision makers in your company how they feel about receiving texts from sales reps.
Ask your customers.
Ask your family and friends that are in a decision making role and;
Make sure you have a good cross section of ages in there (not just millennials and not just the over 50 crowd).
Make sure you rinse and repeat this every so often because business truly does move at the speed of light and preferences change accordingly!
Be extremely careful NOT to do this;
If you’ve been reading my blog for a while, you know that I absolutely despise the practice of leaving a voicemail, then immediately emailing and sending a LinkedIn inmail.
Don’t pull that sh*t with text messages!
Why you should at least consider text messaging as part of your cadence?
Because each vehicle we use to deliver our messages whether it be phone, email, snail mail, drop-in, drop-off, LinkedIn, text, etc;
Offers us different functionality and;
An opportunity to discover our prospect’s preferred venue for communication.
Hint: They don’t care what YOU prefer!
50 Ways To ROCK Your Cold Calls, Emails, and Sales Messaging
Mark your calendar for August 27th at 11:30 am EST because that’s when I’m going to share the following;
- How To Automate Your Pre Call Planning Research WITHOUT Clogging Your Inbox With Google Alerts.
- A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
- How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Calls, and Snail Mail.
- The 3 Email Templates That Consistently Generate Appointments.
- 10 Subject Lines That Intrigue The Reader and Increase Your Open Rate.
- How To Create A BETTER Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
- How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
- The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh look what I found, a template to help you ROCK this tactic!
- How To Use “The Little Bighorn” Tactic To Generate New Opportunities. I’ll Even Throw In An Easy To Use Template. Don’t pretend like you didn’t know I was going to give you the template. We’re both adults here!
- 1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
- 12 Ways To Convey A More Credible Message.
- 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. I’ll Even Throw In 10 Of The Email Templates I’m Using On LinkedIn.
- How To Create A Very Different “Call To Action” Across Multiple Forms Of Messaging.
- 4 Voicemails (With Templates) That Will Help You Stand Out.
- How To Create A Prospecting Cadence That Mixes Multiple Forms Of Outreach.
When? What’s Included? How Much?
When?
August 27th from 11:30 am – 12:30 pm EST and if you can’t join us live, sign up anyway because I’ll be sending the replay as well as all the cool extras listed below.
You’ll Also Get These Extras;
(1) 90 Minute Training Session With 50 Actionable Tips
Webinar Replay
(1) Cold Call Template
(4) Voicemail Templates
(10) LinkedIn Templates
(30) Email Templates (No, that’s not a typo. You’re getting my file with 30 email templates. You’re welcome).
PDF With My 10 Best Subject Lines
A Secret Resource Link With Bonus PDFs and Reinforcement Content
Email Access To Help You Wih Any Webinar Related Questions
How Much?
$99
Please click HERE to reserve your spot!
