I witnessed something yesterday that was pretty damn cool to say the least!

Someone asked a question in my friend Pete Primeau’s Facebook community.

What’s cool about that?

Nothing yet because you didn’t let me finish the story 🙂

Now you guys all know the deal;

When people ask questions or demonstrate a need for help, whether it’s in their status update, in a group, a forum etc, it’s a great time for us to demonstrate expertise (and overall value) by offering our help.

That’s the part where you all get to say “Duh” but . . .

Someone took it to a whole new level yesterday!

Instead of offering a written answer to this person’s question, Doug Stewart made it more personal.

Doug went in to his Evernote app and recorded a brief (2 minute) recording where he called the person by name and talked them through a few suggestions.

He even included photos of the books he recommended for her to read.

He then shared a link to that recording and photos.

There are several things that make Doug’s approach awesome.

1) Who the heck does this? What a great way to stand out and be memorable.

2) Doug was helpful and not salesy. Unfortunately too many reps see a cry for help as an invitation for an immediate sales pitch.

3) Doug demonstrated his expertise and established a position of authority, inside of 2 minutes.

4) Hearing someone’s voice adds personality and clarity to the message. You know what they say about the written word, right?

Doug received a warm (and public) response from not only the person who asked the question, he received a great response from others who listened to the message.

So there you have it folks . . .

Another way for you to stand out, demonstrate your expertise and become more memorable in the process.

Your turn . . .

What do you think of Doug’s approach?

FYI . . .

We’re going to be talking, a lot, about personal branding and how you can establish your expertise with YOUR network during our upcoming Social Selling Camp program.

I have step by step instructions, actual examples and templates to help make it easy for you!

Click HERE to learn more and to reserve your seat now!

And yes, I discount (and offer extras) for 2 or more participants. Email me  paul@yoursalesplaybook.com with the total amount that you would like to enroll.