And I mean that with the utmost respect for you and your client!

Sometimes, we lack the guts to ask the questions that need to be asked.

Sometimes, we lack the guts to have difficult conversations that need to be had.

Those of us who are willing to do those two things with our clients won’t always be liked but;

That’s OK . . .

I didn’t always like my Dad when he broke my balls about staying in college when I wanted to pursue playing in a metal band. Today, I’m thankful (as is my bank account) because it turns out there is like no demand for bald, overweight, 49 year olds in music today.

I don’t always like my coaches (yep, plural, as in more than one). They know I can get caught up in a deal and tend to put off things I need to be doing in other areas of my business and they are relentless. One of them asked me a tough question back in 2010 that changed my life. He asked me why I was so scared when it came to starting another business I had wanted to start for 16 years. At first, I resented that he made me deal with something that was really uncomfortable for me to even think about. Today, I own a sales training company that is experiencing rapid year over year growth. Most of all, I wake up really happy each day knowing that I’m doing EXACTLY what I want to be doing with my life.

My clients don’t always like me. I don’t let them slack and the minute I want their success more than they do,we have a really direct “heart to heart”

When I’m hired to facilitate an executive retreat, at first, I’m the least popular person in that room. Why? Because I’m the guy asking the questions and talking about the stuff they’d rather not deal with. It would be safer for me to come in and do a “Rah Rah” but that’s not what they need.

Sometimes we’re so busy trying to be liked that we miss an opportunity to be valuable

And please don’t misunderstand the message.

This ISN’T an invitation to be an ass with your clients or to wear your “I call it like I see it badge” loud and proud.

It means that respect is earned in those moments when we have those conversations, that no one else wants to deal with!

How About You?

Are you willing to ask the tough questions?

Are you willing to have the difficult conversations?

Kick Your Competitor’s Butt This Summer!

While they’re slacking, you could be completing your Jedi training in my online, Social Selling Camp!

We’re going to be talking, a lot (as in 100+ tips), about personal branding and how you can establish your expertise with YOUR network during our upcoming Social Selling Camp program.

I have step by step instructions, actual examples and templates to help make it easy for you!

Click HERE to learn more and to reserve your seat now!

And yes, I discount (and offer extras) for 2 or more participants. Email me  paul@yoursalesplaybook.com with the total amount that you would like to enroll.