Paul Castain's Blog

A Ridiculous Thought About Cold Calling

Posted February 9, 2015

cable guy

Most sales people would rather call a business, cold, than ask a client for a referral!

Think about that one for a minute!

Most sales reps would rather call a business, cold than ask a client for a referral!

Here’s What A Group Of Sales Reps Shared With Me Recently

I asked a group of sales reps why they don’t ask for referrals.

“It feels weird”

“It makes the conversation get weird”

“I feel like it’s too salesy”

“I feel like I’m begging them for something”

“It never seems like the right time”

And yet you’d think that when we place cold calls side by side with warm referrals it would be the cold call that would;

Feel weird

Make the conversation get weird

Make one feel like they’re begging for something

Feel like we’re catching something at the wrong time. I mean after all, you do know you’re interrupting them from doing something, right?

It’s Actually A Symptom Of A Bigger Challenge

There’s actually a technical term for this and it’s called “Not dealing with sh*t”!

Most of us don’t want to deal with sh*t so we either

1) Pretend blog posts like this don’t have our name on them!

2) We keep  doing the things we’ve always done because if we do that, there’s no time to challenge what we’re doing and no discomfort in trying something different.

What Can You Do About It?

1) Nike was right . . .”Just Do It!” The only way to build muscle is by working the muscle.

2) Learn how to do it right!

This is exactly what we’re going to be talking about on February 24th during our referral webinar!

Specifically . . .

  • How to set the stage for and how to get more referrals from not only your clients but people you’ve never worked with.
  • One simple little thing you can do that can easily double and triple the amount of referrals you’re getting right now!
  • A 3 step conversation segue that not only keeps it from “getting weird” but increases your referrals, up selling opportunities and testimonials. You’re welcome!
  • How to dramatically increase the amount of REPEAT referrals you’re receiving!
  • 2 super important things you need to understand about why your clients actually want to refer you. Once you understand this you’ll never feel funny about asking for a referral again!
  • Did I mention that I’m going to show you all this in a way that keeps it from “getting weird” with your clients?

To cold call by default because you don’t have a referral strategy in place is not only silly but a surefire way to leave money on the table!

Click HERE for more details (and to reserve your seat) but do it now before your brain finds something convenient to help you NOT to deal with it!

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Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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