Paul Castain's Blog

An Email Template That Will Help You Stand Out (Especially When Things Get Competitive)

Posted September 17, 2021

There’s an email that I used to send when I led my sales teams at Dale Carnegie.

Once a week my reps would bring me the contact names and email addresses of the deals they were working on that week.

Note: For those of you wondering why I didn’t just take it from our CRM, it’s because I didn’t want want to do the next step without permission from the rep.

Next, I would send an email to each contact cc’ing the rep so the prospect wouldn’t think I was blindsiding the rep.

In the email, I would mention how the rep told me about them, their company, and how they were considering us.

I’d also mention how honored we were to be considered, and how I’d be there should they ever need anything while making their decision, and most importantly;

Should they decide to work with us!

I’d email it and then FedEx a hard copy.

I received lots of great responses and my reps expedited their deals.

Many of these new clients told us that none of our competitors did this and;

How refreshing it was to see;


That was what I was hoping for and call me silly but;

I think there’s another reason that’s obviously not as prevalent;

I think a prospect is less likely to delay, go silent, or do anything that would make someone look bad when;

They know that person’s boss is watching!

When I share the email template with my coaching clients and advise them to email AND FedEx, there’s usually a question as to why both?

Quite selfishly, I want the extra “touch” and;

I can scribble a handwritten note at the bottom to really bring it up a notch!

So give it a shot and let me know how it works for you and your team!

How do you get MORE of your deals across the finish line BEFORE year end?

Mark your calendar for October 6th because that’s when we’re going to discuss;

  • How To Find Higher Probability Prospects.
  • The FedEx You Need To Send Before EVERY New Prospect Meeting.
  • How To IMMEDIATELY Take Control Of Year Deals (Without Being Manipulative)
  • The 5 Types Of Questions That Propel The Sale Forward
  • What To Say/Do When Your Prospect Wants To Take 3 Bids.
  • 1 Dozen Ways To Reduce Doubt, Skepticism, and Hesitation.
  • The Email You MUST Send After EVERY New Business Appointment (And No It Isn’t A “Thank You” Email)
  • 5 Ways To Keep Your Prospect Engaged and Focused On YOU; Even Between Meetings and Phone Calls!
  • 3 Things To Do If You Think You’ve Been Ghosted.


Wednesday, October 6th from 11:30 am to 1:00 pm EST.

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar

The Webinar Replay (Sent out later that day)

3 Templates Your Peers Have Been Using To Expedite Their Deals

Please click HERE ASAP to reserve your spot.

You don’t have to have a PayPal account to purchase this webinar. Once you click on the button, select the “Pay with a debit or credit card” option.

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO

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