In 2011 I began to really see the world of prospecting quite differently!
That was the year I started my business and it’s also the year that I started to receive calls and emails from people trying to sell me stuff. Yep, the hunter became the hunted!
So during the last 10 years of receiving cold calls and emails, I noticed 3 very typical flaws in the prospecting cadences that;
Pretty much screwed the SDR trying to book an appointment with me.
The Frequency Of Contact Is Initially “Hot and Heavy” Then Nothing!
The typical pattern seems to be an influx of mostly emails, a few times per week, for about 3 weeks.
Then they go away;
Never to be heard from again!
Can you say “Shortsighted”?
I mean, holy sh*t, you carpet bomb me with communication and wonder why I haven’t responded, then;
After 3 whole weeks;
You give up?
They Kept Repeating The Hell Out Of The Initial Message, Word For Word!
Many companies are automating their emails to automatically advance to the next email in the sequence when there isn’t a response.
Brilliant, right?
It actually can be if you don’t keep forwarding the last email you sent with a “Didn’t hear back from you.” or “Wanted to circle back on the last email I sent.”
You need to understand something;
If your first email doesn’t get a response;
You need to make the next one different and;
If you continually send the same recycled email;
YOU’RE CONDITIONING THE RECIPIENT NOT TO OPEN YOUR EMAIL IN THE FUTURE!
They Very Rarely Used More Than One Form Of Outreach In Their Cadence And When They Did It Was Always Email and Phone.
I never reached out to me via LinkedIn or Twitter.
Time Out! You might be thinking “But I don’t use those platforms.”
But your potential clients DO, and you should meet your potential clients where THEY want to meet.
I never received snail mail or FedEx.
Nothing creative.
No warm intros from mutual contacts.
Just the same tired email and/or the exact, same, voicemail.
I’ll leave you with two things to ponder;
First, are you making any of these mistakes?
Second, What are you going to do about it?
Either way, you might want to download our 50 Ways To Rock Your Cold Calls, Emails, and Sales Messaging resource!
It’s a handy dandy download where I share the following;
- How To Automate Your Pre-Call Planning Research WITHOUT Clogging Your Inbox With Google Alerts.
- A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
- How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Calls, and Snail Mail.
- The 3 Email Templates That Consistently Generate Appointments.
- 10 Subject Lines That Intrigue The Reader and Increase Your Open Rate.
- How To Create A BETTER Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
- How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
- The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh, look what I found, a template to help you ROCK this tactic!
- How To Use “The Little Bighorn” Tactic To Generate New Opportunities. I’ll Even Throw In An Easy To Use Template. Don’t pretend like you didn’t know I was going to give you the template. We’re both adults here!
- 1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
- 12 Ways To Convey A More Credible Message.
- 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. I’ll Even Throw In 10 Of The Email Templates I’m Using On LinkedIn.
- How To Create A Very Different “Call To Action” Across Multiple Forms Of Messaging.
- 4 Voicemails (With Templates) That Will Help You Stand Out.
- How To Create A Prospecting Cadence That Mixes Multiple Forms Of Outreach.
When? What’s Included? How Much?
When?
Download it immediately
You’ll Also Get These Extras;
(1) 90 Minute Training Download With 50 Actionable Tips
(1) Cold Call Template
(4) Voicemail Templates
(10) LinkedIn Templates
(30) Email Templates (No, that’s not a typo. You’re getting my file with 30 email templates. You’re welcome).
PDF With My 10 Best Subject Lines
Email Access To Help You Wih Any Webinar Related Questions
How Much?
$99
I know, I should have given you more time to sell off a kidney and host a GoFundMe so you can raise that sort of cash but, anyway;
Please click HERE to reserve your spot!
