There are lots of things competing for your client’s attention.
That’s why repetition is key and;
You need to premeditate when and where you will reinforce key points you want them to understand.
Some ideas for you to ponder;
When you send your thank you note. Perhaps you could casually reinforce a point?
An emailed recap. I encourage my coaching clients to use their prospect’s exact words and phrases. There are a lot of reasons for this but for now, let’s just say, its hard for someone to object or push back on what they, actually told you.
Content, especially things that educate the buyer on how to properly buy your widget. One of the most powerful formats you can use, is the old “What Every ______ Should Know About ____” format.
Example: Let’s say you sell printing. You could create a brief, one page PDF “What EVERY Marketer Should Know About Selecting A Printer.
Or you can simply devise a guide (that teaches people how to make a better purchasing decision) like I did when I created my How To Hire A Sales Coach resource.
Follow up emails reinforcing your key points but;
Done in a way that it doesn’t seem like you’re saying the same, exact, thing, over and over again.
A brief “talking point” or two during an upcoming follow up call to reinforce key points.
How about a story or an example to underscore a point?
Something creative and memorable?
You also need to use “evidence” repetitively throughout the sales cycle.
“Evidence” consists of various things that help reduce doubt, skepticism and hesitation.
Things like facts, testimonials and using analogies so your prospect really grasps what you’re saying.
Advertisers use the power of repetition all the time.
The most popular songs repeat riffs and catchy phrases.
Do you think the art of repetition is ever used during a political campaign?
So let’s agree that communicating ANY selling point in a “one and done”fashion disrespects the fact that our clients;
Have WAY too many things competing for their attention already!
How will YOU leverage the power of repetition to solidify your best selling points?
How will you leverage the power of repetition to help sell change in the organizations you serve?
I’m going to be sharing numerous tactics to help you during our Nurturing Prospects Into Clients webinar on November 7th at 11:30 am EST.
Here’s what you’ll gain by joining us;
- The 3 Items To Send IMMEDIATELY Once You Set An Appointment (Besides the calendar invite).
- How To Create An Early Warning System So You Know When Your Prospect Has Urgency Or Has Lost Interest.
- 1 Powerful Tactic To Use When Things Get Competitive.
- 3 Non-Negotiable Action Items You MUST Do After Each Prospect Meeting!
- The 3 Most Important Things To Reinforce Between Meetings.
- How To Give Your Prospect A “Gentle Nudge” Without Being Pushy!
- 5 Action Items To Do When You Think You’ve Been Ghosted. I’m Going To Include 2 Templates That Work Like A Charm.
- A 10 Point Communication Plan (With Templates) To Help You Stay “Top of Mind” and Gently Guide Your Contact From Prospect To Client.
When?
Thursday, November 7th, at 11:30 am EST. Can’t make it? Sign up anyway and I’ll send you the webinar replay and all the resources listed below.
What’s Included?
(1) 60-75 Minute Webinar
Webinar Replay
10 Nurturing Email Templates
Bonus PDF With A Communication Plan To Take Your Contact From Prospect To Client
Sign up by 10/29 at 6:00 pm EST and it’s only $74. After that, it’s $99.
Please click HERE to reserve your spot and take advantage of the early registration discount!
