Paul Castain's Blog

Do You Do This BEFORE Emailing A Potential Client?

Posted April 29, 2021

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Most sales reps will send an email without taking the time to do some basic research.

That basic research can make the difference between a well targeted, relevant email;

And one that has zero value or relevance.

But does it make sense to research before emailing?

Somehow the immortal words of that internet lady come to mind;

Ain’t Nobody Got Time For That

But what if there were a way to do some basic research, quickly?

The “3×3” rule!

Before I explain this, I want to give full credit to Steve Richard who came up with this idea.

Here’s how it works;

Set a timer for 3 minutes.

Spend that time researching a potential client with the goal of finding 3 things that you might be able to leverage.

Doesn’t sound like much time, right?

Well unless you’re a freakin emailing virtuoso, you’re going to be reaching out several times to a potential client before they agree to meet, right?

So if each time you spend 3 minutes and find 3 things and you multiply that by the number of times you reach out;

You’re going to accumulate a lot of intel! 

Oh, and your emails are going to be WAAAAAYYYYYY MORE relevant!

20 Templates and Mucho Templates To Help You ROCK Your Emails!

Yours for the taking when you download my Emails That ROCK resource.

I highlight 20 different emails that will not only help you get in front of opportunities;

They will help you throughout your sales cycle.

I also share Covid-19 appropriate templates, subject lines, calls to action, and even some gentle psychology you can apply in your cadence!

Here’s a sample of the emails we’re going to discuss;

  • The email my clients have been using that gets high response rates during the pandemic.
  • The one type of email 99% of your competitors aren’t sending and yet your prospects need it to put them at ease during uncertain times.
  • The one type of email you absolutely MUST send regularly, especially when someone ISN’T giving you the time of day.
  • The 2 emails I send that create anticipation, establish expertise, and reduce no-shows.
  • The “stay in touch” email campaign my clients are leveraging to stay top of mind between meetings!
  • The pre-close email I’ve been sending since the pandemic began.
  • 2 emails you can use if you’ve been “ghosted”.

When?

Download it instantly and then go at your own pace!

What do you get?

(1) 90 minute prerecorded training session

20 Covid-19 appropriate email templates with subject lines

10 Covid-19 appropriate call to actions

How much?

$99

Please click HERE to download this resource!

If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!

Click the button below and take the first step towards improving your email chops!

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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