Paul Castain's Blog

The First Few Seconds Of A Cold Call

Posted April 15, 2018

Image result for 8 seconds gif

Imagine, if you will, being a decision maker.

Think about all the things you would be responsible for and then imagine the amount of interruptions you would face in any given day.

Then continue to imagine, a phone call (one of many that day) interrupting what you were doing.

How quickly would you make a judgment, as to whether or not there was any value in your continuing with it, versus getting back to whatever you were doing before the call?

I’d like for you to understand that since the average attention span of the human race is now 8 seconds;

WHAT YOU SAY, IN THE FIRST 8 SECONDS OF A COLD CALL, WILL EITHER CAPTURE A PROSPECT’S ATTENTION, OR LOSE IT FAST ENOUGH FOR YOUR CALL TO BEGIN A DOWNWARD SPIRAL

So take a look at what you’re saying, and even how you’re saying it, and consider modifying your message to maximize the first 8 seconds.

If you can get beyond the first 8 seconds, you can buy more time depending on how compelling your opening statement is.

I’m going to be sharing the opening statement template my coaching clients have been using in this special Sales Messaging Resource.

Here’s what I’m going to share;

  • How To Automate Your Research WITHOUT Clogging Your Inbox With Google Alerts.
  • A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
  • How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Cold Calls and Voicemails
  • The 3 Email Templates That Can Consistently Generate Appointments For You.
  • 10 Subject Lines That Intrigue The Reader and Increase Your Open Rate.
  • How To Create A Really Effective Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
  • How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
  • The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh wait a minute, look what I found, a template to help you ROCK this tactic!
  • How To Use The “Little Bighorn” Tactic To Generate New Opportunities. I’ll even throw in an easy to use template. Don’t pretend like you didn’t know I was going to give you the template.
  • 1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
  • 12 Ways To Convey A More Credible Message.
  • 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. OK, if you insist, I guess I’ll throw in 10 of the email templates I’m using on LinkedIn.
  • How To Create A Very Different “Call To Action” In Your Emails, Cold Calls and Sales Messaging.
  • 4 Voicemails (With Templates) That Will Help You Stand Out
  • How To Create A Prospecting Cadence That Mixes Phone, Email, LinkedIn, Snail Mail, Etc.

When?

Wednesday, October 23rd, from 11:30 am EST to 1:00 pm EST.

Can’t make it on October 23rd? Sign up anyway and I’ll send you the webinar replay and ALL of the extras listed below!

You’ll Also Get These Extras;

Aside from the 90 minute live training and webinar replay you’ll also get;

A Secret Resource Link With Bonus PDFs and Reinforcement Content

(1) Cold Call Template

(4) Voicemail Templates

(10) LinkedIn Templates

(30) Email Templates (No, that’s not a typo. You’re getting 30 templates. You’re welcome!)

PDF With My (10) Best Subject Lines

Email Access To Help You With Any Webinar Related Questions

How Much?

$99

Please click HERE or the button below.

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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