Do you think that to a decision maker, most sales people sound the same?
Do you think our emails look the the same?
Cold calls?
That’s because most sales messaging centers around one flavor, and one flavor only;
“I WANT TO SELL YOU SOMETHING”
And right now, buyers are a tad sensitive to an overabundance of sales pitches!
And don’t get me wrong, I think it’s important that buyers know that we’re not looking for a bunch of buddies who never buy a damn thing;
It’s just that we aren’t changing it up enough to keep the courtship interesting.
So Instead of the same message;
Here are a few different “flavors” to try;
Send a resource to help them navigate during Covid-19
Send an idea (work from home, stretching their budget, increasing sales, doing MORE with less), etc
Introduce them to someone who can buy from them, help them etc.
Invite them to an industry event, networking event, an event your company is hosting. And yes, right now, these are virtual events thanks to the pandemic, but that shouldn’t be an excuse NOT to invite!
Ask them a question. The best way to get a response in your emails is to end your email with a question.
Send a fact, a case study, a story, an analogy to solidify a point.
Send along something fun, funny (just keep it tasteful). People need a break right now because things are WAY too f*cking serious!
Congratulate them on a win, a new product launch, your contact getting promoted, a work anniversary etc.
Wish them a happy holiday.
But here’s the thing . . .
It ISN’T business as usual right now, so;
Change it up!
How To Utilize Appropriate Sales Messaging During Covid-19
Join us on Thursday, May 14th, from 11:30 am – 12:30 pm EST for our webinar!
Here’s what you’ll gain access to;
- 10 Ways To Add Value. The big advice right now is to “be kind” and “add value” but how do you do that while trying to get in front of MORE opportunities?
- 2 Messaging Tactics You Need To Leverage ASAP! Times have changed and therefore your sales messaging must change too!
- 3 “Covid-19” Specific Phone Scripts. Don’t even think about cold calling the same way you always have!
- 5 “Covid-19” Specific Email Templates. Want to stand out with your emails WITHOUT coming across as an insensitive ass? I got you covered!
When?
May 14th from 11:30 am – 12:30 pm EST
What’s Included?
(1) 60 Minute Webinar
Webinar Replay
(3) “Covid-19” Phone Scripts
(5) “Covid-19” Email Templates
How Much?
$99
Please click HERE to reserve your spot!
