How To Get A Prospect Excited About Your Upcoming Meeting

Pop Quiz: After you set an appointment with a potential client do you send a Pre-Appointment Kit?

I’m willing to bet that 99.9% of the sales population DOESN’T send one of these bad boys and that’s reason #1 why YOU should!

A pre-appointment kit is a kit that you send out to a prospect, prior to your first meeting to;

Help your prospect begin to know you, PRIOR to that first meeting.

Establish your expertise.

Help educate and inform your prospect.

Help set the rules of engagement WITHOUT being pushy or badmouthing your competitors.

Create excitement for the upcoming meeting.

Now there are several ways you can achieve these things.

As far as establishing your expertise, you could include a bio.

You can include a picture within the bio so they feel a sense of familiarity.

You can include some testimonials to establish trust which is probably unnecessary since decision makers have no reason to distrust sales reps, right?

You could include the agenda so they know their time will be invested wisely. You can even create the agenda in such a way that it builds anticipation for the upcoming meeting.

There are other things you can do but first, let me ask you;

After looking at the list of things the pre-appointment kit can establish, what else can we include to help underscore those things?

When you get done asking yourself this question, ask it of your sales team. Brainstorm it, kick it around, and then;

And when you’re ready for some answers to those questions;

Come join us for our Nurturing Prospects Into Clients webinar on November 7th, at 11:30 am EST!

You better act FAST because the early registration discount ends TODAY, at 6:00 pm!

Here’s what you’ll gain by joining us;

The 3 Items To Send IMMEDIATELY Once You Set An Appointment (Besides the calendar invite).
How To Create An Early Warning System So You Know When Your Prospect Has Urgency Or Has Lost Interest.
1 Powerful Tactic To Use When Things Get Competitive.
3 Non-Negotiable Action Items You MUST Do After Each Prospect Meeting!
The 3 Most Important Things To Reinforce Between Meetings.
How To Give Your Prospect A “Gentle Nudge” Without Being Pushy!
5 Action Items To Do When You Think You’ve Been Ghosted. I’m Going To Include 2 Templates That Work Like A Charm.
A 10 Point Communication Plan (With Templates) To Help You Stay “Top of Mind” and Gently Guide Your Contact From Prospect To Client.

When?

Thursday, November 7th, at 11:30 am EST. Can’t make it? Sign up anyway and I’ll send you the webinar replay and all the resources listed below.

What’s Included?

(1) 60-75 Minute Webinar

Webinar Replay

10 Nurturing Email Templates

Bonus PDF With A Communication Plan To Take Your Contact From Prospect To Client

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