Paul Castain's Blog

How To Get Direct Access To A Decision Maker

Posted August 22, 2019
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What do you do when you keep getting stopped by “gatekeepers”?

There are some who like tell you to “just keep dialing” which in and of itself is an antiquated philosophy since the last time I “dialed a phone” Jimmy Carter was President.

Others will tell you to learn how to work with the “gatekeeper” and/or learn how to overcome their objections.

I like that type of thinking but we’re missing something that we’re practically tripping over;

Why put yourself in a situation where you’re dealing with a “gatekeeper” in the first place?

That’s why you should seriously consider adding LinkedIn to your year end push! And you do realize that push begins NOW, right?

Why?

Because there aren’t ANY “gatekeepers” on LinkedIn!

You can develop a relationship with high level decision makers and get an audience with them, WITHOUT going through a “gatekeeper”.

Why Do So Many Reps Choose The More Difficult Route?

For some, its their comfort level getting in the way.

They’ve always made cold calls and they get really protective when a guy like me comes along and suggests something additional.

Notice how I said “additional” and not “replacement”?

Many of them regard my suggestions as a threat to their precious cold call instead of seeing it as;

A Much Needed COMPLEMENT To The Cold Call!

The cold call ISN’T dead; It’s just lonely and in need of companionship from additional forms of outreach.

In fact, I maintain that a good LinkedIn communication plan will warm the hell out of your cold calls and even;

Have more people approaching YOU for a change!

WHY ARE WE MAKING THIS MORE DIFFICULT THAN IT NEEDS TO BE?

Given the choice between dealing with a “gatekeeper” and bypassing them via LinkedIn and Permission, I WOULDN’T choose, I would do both but;

I think you’ll find getting DIRECT access to people WITHOUT a “gatekeeper” to be much more productive.

“Sounds Good But I Have No Clue How To Do That”

I got you covered!

I share communication plan (including 15 templates) that will take you from connection to client.

It all happens in Session 4 of my Prospecting Download but;

Unfortunately registration is about to end so if you want to take advantage of this resource, read on and Download It TODAY!

This resource combines cold calling, email, and LinkedIn to help you;

Get in front of MORE opportunities!

It includes suggested call and voicemail scripts, email templates, and a LinkedIn communication plan that also includes templates.

Here’s what you’ll gain by downloading this ASAP; 

Session 1 Cold Calling

  • 30 ways to find potential clients who have a higher probability of needing what you sell TODAY.  
  •  How to research quickly and efficiently so it doesn’t become your life’s work.  
  • 33 ways to approach a potential client. 
  •   Creating a prospecting cadence that maximizes exposure while limiting something experts refer to as “Becoming a pain in the ass”.  

Session 2 Cold Calling  

  • How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.  
  • How to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!  
  •  A 3 step formula for responding to 95% of the objections you get on a regular basis. 
  •   A simple formula to generate, at least, 3 new phone appointments, each week!  
  • 4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates. 

Session 3 Email

  • 4 ways to get email addresses WITHOUT spending a dime on email lists. 
  • 50 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates! 
  • 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!  
  • 12 BETTER subject lines that get your email read. 
  •  12 ways to head off skepticism, doubt and objections. 
  •  One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.  
  • A really simple, 4 step messaging framework that gets results. 
  •  2 Psychological techniques that work like a charm! 
  •  How to dramatically increase your response rate 

Session 4 LinkedIn

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself apart from your competition.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! 
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule.

Go at your own pace!  

Review each session in its entirety or break each session up into smaller increments. Binge watch them back to back. I won’t tell anyone! 

When?

Download it now. Work on the modules at your leisure.

Here’s What You’ll Get;  

(4) 90 minute Pre-Recorded Sessions (with over 100 ACTIONABLE ideas to help improve your prospecting efforts!) 

(4) Sets of Worksheets.

(1) Opening Statement Template

(1) Objection Buster PDF

(4) Voicemail Templates

(35) Cold Email Templates

(15) LinkedIn Templates

(1) Bonus E-Book  

Access To Secret Resource Page With Bonus Content, PDFs, Etc.  

What’s The Investment?  

$375

IMPORTANT!

Registration is about to end so if you’d like to reserve your spot;

Click HERE or the button below to download this training today!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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