Paul Castain's Blog

How To Leave A More Compelling Voicemail

Posted November 30, 2017

I’ve never agreed with those who advise us to never leave a voicemail when we prospect.

Never underestimate the power of someone hearing another human’s voice and;

Never underestimate the “I’m pissing you off” factor when you keep calling but never leave a voicemail.

I block phone numbers when people do dopey sh*t like that.

Mini rant aside . . .

The way you leave a more compelling voice mail message, is exactly the same way you talk to someone when they pick up the phone and . . .

It’s also the same way you craft a more compelling email message and write a better note that you send off in the mail . . .

Stop making the message about you;

Make it about them instead!

Most voice mails start off with something like “Hi Janet, it’s Dirk Diggler with ABC Widgets. We create widgets that _____” Or “Hi Janet, it’s Bud Fox with Anacot Steel and we’re a full service _________”

That’s exactly how you inspire the recipient to have an “outer body experience” while they listen to your voice mail. When I said “while they listen to your vm” I was being nice because if you lose them within the first few seconds, they’re actually going to hit the delete button!

Instead, you need to take that meticulous pre-call planning you were supposed to have done (you know, during the “pre call” part), and intrigue them by referencing something relevant to THEM such as . . .

Expansion at their company

A new product launch

Contracts won

Their competition

Changes in legislation

Hiring at their company

Their earnings

Your contact being new to the position or perhaps having just been promoted

A mutual contact

Things going on in their industry

Things going on in their local area

Something mentioned in a press release that’s relevant to them

Online reviews, press releases etc

So instead of talking about a subject that, for the most part, they don’t care about (you and your company);

Why don’t you lead with something about them and then tie it in with a hint of how you might be able to help?

We all know that everyone’s favorite subject is them . . .

So if we know that, why don’t we speak to that?

Leading with something about the recipient is the first step in the 4 part messaging framework I’m going to be sharing tomorrow during our Cold Calls That ROCK webinar!

Have you registered yet?

If not, better do it really soon because registration is about to end.

Then you’re going to miss 30 tactics, 5 email templates and 1 opening statement template.

Then you’ll hate yourself for the rest of your life . . . Not really but could you imagine if I was serious?

But you WILL absolutely miss the following;

  • How to research a potential client WITHOUT becoming a full time research analyst.
  • 2 ways to get WARM Introductions.
  • 5 Email Templates That WARM up a cold call.
  • How to craft an objection resistant dialogue that gets their attention in the first 10 seconds.
  • How to proactively prevent skepticism, doubt, resistance and, I might as well say it; OBJECTIONS!
  • How to respond to typical objections like “Not interested/No need” “Have a supplier/Under contract” “Too busy”.
  • How to respond to typical stalls, like “Call me back next month, next year, after the holidays, next millennium etc” “Send me your information” etc.
  • A 3 step formula to help you regain control of your calls.
  • 4 ways to beat nervousness and call reluctance.


December 1st (TOMORROW) at 11:30 am EST and don’t worry if you can’t make it that day. Sign up anyway and I’ll send you the webinar replay and all the goodies listed below!

Here’s what you’ll get;

(1) 90 minute webinar


Webinar Replay (In case you can’t make it or you’d just like to go back for more)

5 Email Templates

How Much?


So if you’d like to join us, better  click HERE ASAP to secure your spot!



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