Paul Castain's Blog

How To Regain Control Of Your Cold Calls

Posted November 8, 2018

The best way for you to regain control of your cold calls is to know where and how you’re losing control in the first place!

That’s why you need to start taping your end of your cold calls.

It will help you pinpoint where (and HOW) you’re losing control

Listen to what you’re saying as well as HOW you’re saying it.

Most of the time are calls die with an objection.

Listen to the tape.

Did you say something on the front end that inspired that objection?

Could you have said something MORE COMPELLING on the front end?

Did you sound confident?

Did you sound nervous?

How about your “ums” and “you knows”?

When you were presented with an objection;

How did you handle it?

Did you offer a compelling rebuttal or something out of a 1970’s “telemarketing” book?

Did you sound confident?

Did you sound nervous?

Did you come across as argumentative instead of passionate about helping the person on the other end of that phone?

Don’t just look for the things you could have done better;

Make sure you identify the things you did well too!

At some point during your call you may have been thrown off balance. When we get thrown off balance, we reach for our words. A recording will allow you to step back and determine if what you reached for is worth reaching for again! It might also show what threw you off balance in the first place.

So here’s where I want to challenge you.

I’m willing to bet that this isn’t the first time you heard about taping your end of your cold calls.

I’m challenging you to actually do it!

Castain’s Objection Busters

On November 16th, at 11:30 am EST I’m going to be hosting a special webinar to help you avoid and respond to the objections that are limiting your results!

I’ll be sharing over 25 tips and tactics as well as several templates to help you slam dunk your calling efforts.

Here’s what I’m going to share;

  • 5 Ways To “Soften The Target” BEFORE You Make The Call.
  • How To Warm Up and How To Conduct A “Warm Up” Call.
  • 3 Ways To Perfect Your “Pitch”.
  • What You MUST Say In The First 8 Seconds Of Your Call.
  • How To Use The Preemptive Strike Tactic To Neutralize Objections.
  • How To Embrace The Power Of “Pattern Interrupts” While Cold Calling.
  • The 3 Step “Objection Buster” Formula.
  • How To Respond To Stalls Like “Send Me Some Information”, “Call Me Back Next Month, Next Quarter, After The Holidays”, Etc.
  • How To Respond To Typical Objections Such As “Not Interested”, “We Already Have A Vendor For That”, “We’re Under Contract”, “No Time To Meet”, “No Budget”.
  • An Exercise That Will Triple Your Responses To Typical Objections.


Friday, November 16th, at 11:30 am EST.

Can’t make it?

Sign up anyway and you’ll receive the webinar replay and all the resources listed below.

What’s Included?

(1) 90 Minute Webinar With Mucho Actionable Tips


Webinar Replay

Cold Call Template

7 Objection Buster Templates

How Much?

Normally $99 but if you register BEFORE November 8th, its only $79.

Please click HERE to lock in on this special savings and to reserve your spot!

… and never miss a beat!
Your Information will never be shared with any third party.
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO

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