We all have that thing that’s like nails on a chalkboard when we hear it.
“Nails on a chalkboard” for me is when a sales rep sends me an email and then;
A few days later, forwards the sent email to me with the following;
“Is the below any interest to you?” then;
A few days later, forwards the same email with the following:
“I know you’re busy, I am writing you just to check if you had the time to read my email”
Now some genius is obviously teaching this approach because I get this quite often.
Let’s look at why this approach is sucks;
- There’s nothing creative about (basically) sending the same, repackaged piece of sh*t email.
- Forwarding an email (especially to someone you’ve never met) has this whole “Hey dumb ass, how about a response?” vibe. Nobody owes you anything.
- Why are they clinging to the same form of outreach? Why not pick up a phone, send me an invite on LinkedIn, send me a handwritten note via snail mail, try something creative, etc? I mean, the ONLY thing available to this rep was just email and worse yet, the SAME email three times?
- Because others are doing this, its become a really typical approach. You’ll never stand out when you go the “Me too” route.
- It encourages a premature “REMOVE” response instead of encouraging a “COURTSHIP”. It actually reminds me of this scene from Family Guy where Stewie keeps saying “Mom, Mom, Mom, Mummy, Mum, Ma” forever until Lois screams “WHAT????”
And please don’t get me wrong;
At least this rep is trying and obviously not sitting around waiting for the phone to ring.
Its just no way to stand out and encourage someone to want to be courted!
In what ways can you approach a potential client differently?
How can you change up your messaging?
How can you use different forms of outreach?
How can you use creativity?
Once you answer those questions, join me for some answers during our 30 Ways (And Places) To Find NEW Business webinar, on November 17th, at 11:30 am EST.
Here’s what I’m going to share;
- The 30 “Triggers” That Make Someone More Likely To Buy NOW and How You Can Find Them
- 5 Places Where You and Your Competitors Have Been Forgetting To Hunt
- 1 Simple Tactic That Gets MORE Potential Clients To Take Your Call
- 1 Simple Tactic That Dramatically Increases Your Call Backs
- 5 Ways To Capture A Buyer’s Attention BEFORE Your Competitor Does
- 3 Ways To Use Snail Mail (That Your Competitors Miss Completely)
- 3 Ways To Use LinkedIn To Generate A Crazy Amount Of Phone Appointments.
- A Totally Different Way To Use Email To Get In The Door
- How To Create A Simple Communication Plan That Helps You Get In Front Of MORE Opportunities
At the end of the webinar, you’ll have actionable tips to help you get in front of more opportunities!
To learn more Click HERE or the handy/dandy banner below!
