There are way too many over analyzers in our profession these days.
People who look at different days of the week and compare results with other days of the week and the best part of it all is that so many of the reports you see tell you something different.
Here’s what I look at it comes to picking up a phone, sending off an email, reaching out to them on a social network, mailing them something etc . . .
Everyday . . .
A new business is born that requires your product or service
A business wants to grow and they need your help
A sales rep goes M.I.A. leaving an orphaned account for the taking
A business moves into your area finding it easier to deal with a local company
A new buyer joins the company looking to make a name for them self
That old buyer who used to tell you “NO” may have left
A vendor drops the ball creating an opening for you
A vendor gets complacent creating an opportunity for you to amaze
A buyer doesn’t like their rep
A buyer feels like they have to continually “babysit” their vendor
A buyer is managing too many vendor relationships and needs a one source solution
A buyer hates the buying process with their vendor
A buyer wants to deal with someone who isn’t just about their commission check
A buyer feels like they are over paying for what they are getting
A rep misses a deadline
A rep fails to communicate properly giving you an opening
A company needs the benefits of your offering to help them streamline their process
A company needs to get better market share . . . your idea can help
A company needs happier customers, shareholders and employees . . . you’ve got the cure!
A buyer wishes they could find a vendor who “gets it right the first time”
A referral from an existing account is there for the taking . . . you need only to ask for it
A “low ball” company can’t sustain quality
A sales rep gets caught in a lie to a customer losing credibility
A vendor implements some stupid, non customer friendly policy
A vendor raises their price making the buyer reevaluate their situation
A Buyer needs your awesome idea to make them look like a rock star!
A Buyer Get’s FED UP!!!
So considering these scenarios (and God knows how many more we could add);
Are these limited to Monday, Tuesday, Wednesday and Thursday?
Do You Send Emails To Potential Clients?
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- 5 Ways to capture someone’s attention in the subject line
- How to leverage internal/external “peer pressure” to pique interest
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Friday is a great day for cold calls because there is a “prelude to the weekend” atmosphere. Even if the business is on task, there is less stress and lowered defenses, which makes it easier to be real for both them and me. Up front banter helps the seeds of distrust to be swept away, and makes you a person to them with similar likes, dislikes and goals. It’s my favorite day of the week to hit the street! C-ya!
. . . and when you least expect it–they might just answer the phone. Thanks for sharing Paul–have a nice weekend!
Absolutely Debbie!
Thank you and Happy Friday!
I agree and quite frankly, everyday there’s potential.
Thanks!
As usual Uncle Paul…you are on point again!! Great reasons why in your post!! I also like revtallen thoughts below as well
Happy Friday Paul!!!
Cheers,
Larry
I agree Larry!
Thank you for taking the time to comment!
Basically, every day is the same. There are always opportunities to be had. Ignore them at your peril.
Absolutely Marc!
Thank you!