Paul Castain's Blog

My Best Cold Calling Tip

Posted March 31, 2017

My best cold calling tip is simple to learn and yet too easy to blow off;

Stop clinging so tightly to cold calls

That statement goes over like walking into a biker bar and complaining that there isn’t any Pet Shop Boys on the jukebox but here me out;

MOST sales reps cling exclusively to cold calls and therefore its the ONLY way they hunt.

They’re fooled because they get results that way but meanwhile;

They fail to connect with prospects who despised being cold called

You know, the ones who would respond BETTER to social networking, traditional networking, snail mail, email, drop ins, something creative, content and wait for it . . .

A WARM Referral

The sad reality is that by putting anything to do with cold calling in the title of this blog post, I will TRIPLE my blog traffic today.

Hearing that, might kid yourself into thinking . . .

“That’s because cold calls work”

But I think its more because people tend to cling to the things that are familiar.

Even if that results in only reaching a portion of their potential clients.

Right about now, all the hardcore sales types get their panties in a bunch and begin to defend the cold call.

You won’t get a fight from me. I actually agree but;

Understand that your cold call is lonely and in need of some companionship from additional forms of outreach

And please realize that you’re leaving money on the table, by continuing to live in a world, where cold calling is your ONLY choice!

Would you have read this blog post if I changed the title to read . . .

“My best referral tip”

After you ponder that, please ponder this;

Unfortunately, I WON’T be sharing any cold calling tips during our April 6th webinar, How To Explode Your Sales by Generating MORE Referrals, but I will be sharing;

  • A communication plan to get MORE referrals from clients and people you’ve NEVER worked with!
  • 5 scenarios that generate a considerable amount of referrals that you’re probably missing.
  • One simple phrase that can easily double and triple the amount of referrals you’ve been getting.
  • How to create referral partners WITHOUT spending a dime!
  • A 3 step conversation template that increases your referrals (testimonials too).
  • How to dramatically increase the amount of repeat referrals you’ve been receiving.
  • A simple exercise that will open your eyes to new opportunities!

By the end of the 90 minute webinar, you’ll have a communication plan, you can immediately implement to get more referrals!

What Will You Get?

The 90 minute webinar

Worksheets so you can follow along

Webinar replay (sent later that day)

A special bonus eBook after the webinar

Access to me via email for any questions etc

Investment: $99

Image result for importantCan’t make it on Thursday, April 6th at 11:30 am EST?

Sign up anyway and I’ll send you the webinar replay later that afternoon. View it anytime during the next 60 days.

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Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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