We’re now living in a world where noise has increased and attention spans have dramatically declined.
With that in mind, how can YOU stand out and capture the attention of a buyer who simply has way too many people, things, and circumstances, competing for their attention?
One way is to use a well-balanced mix of prospecting activities, INSTEAD of doing what 99.9% of your competitors are doing;
Clinging too tightly to just phone and email
And no, I’m not dissing cold calls and email;
I just think they’re lonely and in need of some companionship from additional forms of outreach.
Things such as . . .
Snail Mail, FedEx, Drop in, Drop off, LinkedIn, Twitter, Facebook, Content, Warm Intro, Referral, Traditional Networking, Trade Show, Industry Events, Text, Video;
“Creative Attention Getters”
Today, I want to focus on that “Creative Attention Getter” thing!
Using a “Creative Attention Getter” will give you at least two benefits for the price of one action;
First, you’re going to stand out.
As much as I love the phone, I see it as more of an “I’m the same as everyone else” approach than a “Things are different with me” approach.
Phone and email are also your two noisiest channels.
Second, since your potential clients need creative solutions to their challenges, it offers YOU the opportunity to demonstrate your creativity.
And if we’re being honest, we’d all like to think we’re different from our competitors, but how many of us actually demonstrate our difference?
So that’s your assignment for today;
Answer the question;
In what ways can I use creativity to capture the attention of the decision maker(s)?
And when you’re ready for some answers, register for our upcoming sales messaging webinar!
Here’s what you’re going to gain by joining us;
- The one thing EVERY decision maker looks for when a sales rep tries to communicate with them.
- How to use the “consensus” tactic to get a decision maker’s attention.
- A simple tactic that creates intrigue and anticipation for your follow up.
- The 3 tactics that can help you generate appointments.
- 2 “kits” that will help you stand out!
- The one type of demo you should provide in order to book a demo (No, that isn’t a typo).
- Why you need to take your prospects “off script” and 3 ways to do it.
- How to create and utilize “3 touch mini campaigns”
When?
Wednesday, June 29th, from 11:30 am to 12:30 pm EST.
What’s Included?
(1) 60 minute online training session
Webinar replay
5 Phone/Voicemail templates
3 Email Templates
Personalized feedback when you hand in your assignment
How Much?
$99
