Paul Castain's Blog

Why Most Sales Team Meetings SUCK And What YOU Can Do About It!

Posted July 13, 2022

Most sales reps despise their sales team meetings!

Why?

Too much administrative minutia, tangents, perhaps a brag fest from the veteran who you need to continually make a note to give a damn about.

At times the sales meeting becomes part bitch fest, part beat-up session.

At the end of the meeting, everyone scratches their head and wonders why they are completely demotivated.

Sound familiar?

Here are a few ideas to help make your sales meetings more interesting and increase engagement.

Take turns being CMO (Chief Meeting Officer) for that week or month

The Chief Meeting Officer’s job is to plan the meeting and run it with your manager’s blessing.

The beauty of this is that you get to experience many different styles and you will work an important muscle group called “facilitation”.

Take turns doing a quick report on a sales tip from a sales website

…or dare I say, my blog or podcast? You can have 1-2 reps per meeting give a 3-5 minute presentation on an article. The presenter gets to work on critical presentation skills, and;

They will be forced to “own” the material and the group will benefit from the knowledge share.

Brainstorming: Pick a topic and ask everyone to bring 2-3 ideas/solutions. Call on each rep and ask them to share.

Have everyone bring their typical emails, and any creative things they’re doing to get in the door. Share ideas, critique, and brainstorm.

Role Play: (and not that kinky stuff where you’re the traveling salesman she’s the evil warrior princess) Have someone think of a recent appointment they were on and have them play that prospect. Someone else plays the role of the rep and has to uncover the needs. Everyone can offer input and constructive feedback.

Good News: Always end your meeting with some good news. This is your body armor. Focusing on the crap, the losses, and the negativity will completely undo every bit of good that was just accomplished.

Important Note To Sales Managers: A sales meeting should never be a lecture! Don’t ever let a group of reps sit back, fold their arms, and give you the old “Entertain me circus boy” BS.

Keep it interactive. Ask people specific questions, ask for their opinion, their spin, a different spin, etc.

Here’s something else you can do to unsuckify your sales team meetings;

Join us for our How To ROCK Your Sales Team Meetings webinar on Wednesday, July 27, 2022, at 11:30 AM EST.

Here’s what you’ll discover during this webinar;

  • The secret I learned from my Navy SEAL brother that raises a team’s level of badassery!
  • 3 ways to remove “crickets” and create a much higher level of engagement.
  • How to create an endless, meaningful, supply of topics.
  • One simple thing that MULTIPLIES options for your team when they’re in the field.
  • 10 group discussions your team will thank you for.
  • The brainstorming question that generates mucho ideas.
  • 4 exercises that will breathe life into your meetings and arm your team for success!
  • How to end tangents and keep meetings on track without being a dick.
  • How sales reps can use internal sales meetings to their advantage.
  • Two questions you MUST ask at the end of EVERY team sales meeting.

Here’s what you’ll get;

  • (1) 60-75 minute webinar.
  • Webinar replay.
  • Bonus PDF with 10 topics to discuss with your team.
  • Email access to Paul Castain to answer any webinar-related questions.

When?

July 27th from 11:30 am to 12:30 pm EST

How much?

$99

Please click HERE to secure your spot!

Paul Castain
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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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