There have been numerous studies (and debates too) about the proverbial “best days” to call a prospect.
I’m confident that in the time we spend debating that, we probably could have just sold something instead. I’m also confident that a parallel debate goes on each day (internally) when we find a kazillion reasons NOT to approach a prospect.
You know . . . they’re too big, you’re too big for them, they have a supplier, they were mean to you once, they only talk to new vendors when the moon is aligned with Saturn and if it’s the 3rd Thursday at the start of a new millennium. Etc!
Relax. Your secret is safe with me. You know what? I’ve been that guy!
Here’s a cool way for you to start looking at your world. Once you read it, I would invite you to download it HERE and put that bad boy by your phone to serve as a constant reminder that;
Everyday . . .
A new business is born that requires your product or service
A business wants to grow and they need your help
A sales rep disappears leaving an orphaned account for the taking
A business moves into your area and needs a local company
A new buyer joins the company looking to make a name for them self
That old buyer who used to tell you “NO” might be ready to say “YES!”
A vendor drops the ball creating an opening for you
A vendor gets complacent creating an opportunity for you to amaze
A buyer doesn’t like their rep
A buyer feels like they have to continually “babysit” their vendor
A buyer is managing too many vendor relationships and needs a one source solution
A buyer hates the buying process with their vendor
A buyer wants to deal with someone who isn’t just about their commission check
A buyer feels like they are over paying for what they are getting
A rep misses a deadline
A rep fails to communicate properly giving you an opening
A company needs the benefits of your offering to help them streamline their process
A company needs to get better market share . . . your idea can help
A company needs happier customers, shareholders and employees . . . you’ve got the cure!
A buyer wishes they could find a vendor who “gets it right the first time”
A “low ball” company can’t sustain quality
A sales rep gets caught in a lie to a customer losing credibility
A vendor implements some stupid, non customer friendly policy
A Buyer needs your awesome idea to make them look like a ROCK star!
A Buyer Get’s FED UP!!!
Our job is to find these people!
I would make this your pep talk before hitting the phones from now on!
Here’s a special, 8 1/2 x 11 version of today’s blog post for you to print out and keep by your phone for inspiration.
Please pass it along to your coworkers, your boss and your network!
We’re going to be talking about everything from motivation and overcoming call reluctance to pre call planning and crafting an awesome opening statement and overcoming objections in our upcoming How To WARM Up Your Cold Calls webinar.
Have you checked it out yet?
Click HERE or the handy/dandy button below to learn more!
