The "4 On The Fourth" Approach To Generating MORE Opportunities

My friend Michael Conti has a really cool thing he does every month and it’s called;

“4 On The Fourth”

Here’s what he does;

Every month, on or around the fourth, he has a conference call with 4 people from his LinkedIn network.

It’s a great way to introduce people who should know each other, share resources, NETWORK, and add value to your network in ways that others simply AREN’T doing!

Quite frankly, I think a lot of people miss the part about introducing and referring others in their network, but who the hell am I to judge.

Here’s how you can set something like this up;

Secure a FREE video conference service like Zoom or if you’re Zoomed out and/or your home looks like a hotel room after a bunch of rock stars trashed it, try a FREE conference call service like UberConference or FreeConferenceCall.com.
Identify 4 people from your network. I like to use this is a next step for those I’ve already spoken with and I don’t like more than 4-5 others because it can become chaotic.
Send everyone an email similar to this one;

Happy Friday!

As many of you know, I’m a big advocate of moving all these “virtual” relationships to real time.

One of the ways I do this is to gather people from my network (no more than 4 at time) get them all on a conference call, and have a good, old fashioned discussion.

Please let me know if you can join me on (day, date and time two weeks out) for a 1 hour chat and an opportunity for us all to get to know each other a bit better!

Please RSVP by (date that is within 3 business days of the invitation) and I’ll be in touch with all the details.

Wishing you all continued success and an amazing weekend!

Respectfully,

Paul Castain

Send the calendar invite and agenda.
When you have the meeting, make it your mission to make others on that call look like rock stars. Facilitate, ask good follow up questions, get the group talking and sharing ideas.
Send a Thank You email to all within 24 hours. Consider attaching a recap of key points, the resources that were shared and everyone’s social networking contact info (get permission when you are on the call).
If there is additional value you can provide on an individual basis, reach out. This is a great way to let them know that you were listening!

Do this consistently every month, and within a year, you’ll have 48 more people who know you well enough to;

Refer you, provide warm intros, share your updates, and perhaps buying from you.

Last, but not least, this is going to resonate with people right more than usual because networking events have been shut down for months due to Covid-19.

Please pass this blog post along to your sales team!

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THIS ONE TIME, AT SALES CAMP;

I share 50 email templates, 75 summer selling tips, phone scripts, etc in our Virtual Sales Camp Download.

Here’s what I have planned for you;

Session 1 How To REALLY Get A Decision Maker’s Attention

The one phrase that will immediately set you apart from your competitors.
How to dramatically increase the probability of a decision maker taking your call. Did you ever wish there was a way to get someone to actually pick up their phone? Here you go!
5 email tactics your peers are using to stand out.
BONUS PDF: 10 email subject lines that lead to MORE opens and MORE responses.
15 ways your peers are using creativity to get in the door. BONUS PDF with 20+ additional ways you can use creativity to capture a decision maker’s attention.

Session 2 Multi-Channel Prospecting.

4 LinkedIn tactics EVERY sales rep should leverage.
2 ways to create WARM Calls instead of cold calls.
2 referral sources you’ve completely neglected.
5 ways to use snail mail to set yourself apart.
2 email tactics that generate appointments.
BONUS: 50 cold email templates.
5 ways to use a “reverse call to action” to create interest.
How to devise a “3 touch mini campaign” and a multi-channel prospecting cadence.

Session 3 Maximizing Account Potential

The one mistake that hurts your clients and your paycheck!
A 3 step questioning technique that helps safeguard your accounts, generate more opportunities, testimonials, and referrals.
How to get the inside track on new opportunities.
How to get access to additional stakeholders WITHOUT offending your contact.
How to expand to other locations, divisions, etc.
How to add value via ideas, surprises, and resources.
BONUS PDF: A stay in touch cadence to help you stay “top of mind” with your clients.

Session 4 Expediting Your Deals

How to take immediate control of your deals WITHOUT being controlling or manipulative. BONUS PDF: How To Take Immediate Control Of Your Prospect Meetings.
8 ways to safeguard your deals and keep them moving forward.
How to leverage the “theme and variation” tactic.
How to preempt and respond to obstacles, stalls, and objections.
3 tactics to use if you feel you’ve been “ghosted”.
BONUS PDF: 100 sample questions to ask your prospects.

By the end of this program you’ll have tactics, templates, and a communication plan to;

Get in front of MORE opportunities
Bring MORE of those opportunities across the finish line.
GROW the accounts you currently manage!

When?

You’ll receive the entire course immediately, but by all means;

Go at your own pace!

Where?

Your computer screen.

What’s Included?

(4) 60 minute pre-recorded sessions with over 75 actionable tips

Worksheets

50 email Templates

5 Bonus PDFs

(4) Assignments and individualized feedback from Paul Castain

Access to secret resource page with additional PDFs, articles, etc

Email access to Paul Castain to answer any course related questions

How Much?

$375

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