Paul Castain's Blog

THE Absolute BEST Cold Calling Tip!

Posted February 11, 2015

really

I’m hoping the title of this post got your attention and to be totally honest, I’m counting on it.

I’m counting on it to illustrate a really sad point.

Any time I put up a post on cold calling you guys pounce on it like a lion taking down a gazelle!

God forbid I put something up about referrals (like I did earlier today) and you all break eye contact and leave without opening the blog post.

It’s sad because it tells me that you’d rather call a stranger than ask someone (who’s already bought from you) if they know of anyone else who could benefit from your product/service.

Excuse me for what I’m about to say.

Put your ear muffs on kids but . . .

How F’n silly is that?

So you’d rather learn about calling strangers than about leveraging existing relationships?

You’d rather work harder (and on noisier platforms) than pick low handing fruit?

For some sad reason, the bulk of the sales population wants to cling to approaches that aren’t working as well as they once did.

They are closing their mind to other forms of outreach and other ways of bringing home the bacon.

They’d rather keep reading about cold calls than entertain other ways that at the very least, could complement their cold calls and, quite possibly prove to be a better approach.

To kick ass in today’s business landscape you need EVERY weapon possible!

Sometimes that means we need to step away from our beloved cold call and open ourselves up to additional approaches.

Oh, and you never have to worry about your Uncle Paul getting his wittle feelings hurt because his blog didn’t get read but . . .

I do reserve the right to tell you all when I’m more than a bit disappointed!

Today is one of those days!

Congratulations!

My guess is that you haven’t enrolled in our How To Generate More Referrals webinar because you’re already getting way too many referrals.

In fact, you’re probably bringing in so much business already that the thought of actually bringing in more makes you sick!

Please know I want to be just like you when I grow up because sadly . . .

Most sales reps fail to generate an adequate amount of referrals and if we’re being completely honest, most don’t even ask!

In fact, most sales reps would rather call someone cold, than ask a client to refer them.

On February 24th at 11:30 am EST I’m going to be sharing . . .

  • How to set the stage for and how to get more referrals from not only your clients but people you’ve never worked with.
  • One simple little thing you can do that can easily double and triple the amount of referrals you’re getting right now!
  • A 3 step conversation segue that not only keeps it from “getting weird” but increases your referrals, up selling opportunities and testimonials. You’re welcome!
  • How to dramatically increase the amount of REPEAT referrals you’re receiving!
  • 2 super important things you need to understand about why your clients actually want to refer you. Once you understand this you’ll never feel funny about asking for a referral again!
  • Did I mention that I’m going to show you all this in a way that keeps it from “getting weird” with your clients?

By the end of the 90 minute webinar, you’ll have a plan you can immediately implement to get more referrals, more repeat referrals and just in case I forgot to mention it, do it in a way where it doesn’t “get weird” with your client!

For more information (and to reserve your spot) click HERE

Money on the table Facebook - Copy

Paul Castain
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2026 Castain Training Systems
All rights reserved.

Website Design by VanHove Design