Paul Castain's Blog

The Tactic That Sales Reps Underestimate BIG Time!

Posted March 27, 2019

There’s a tactic in sales that a lot of reps disregard.

In some cases its because it seems like its a lot of extra work.

In other cases they only understand the tactic at a very basic, surface level.

Either way;

They’re missing out!

In this week’s episode of The Sales Playbook Podcast, we’re going to take a deep dive into a really effective, yet disregarded sales tactic!

Please right click this link to download the episode or simply use the handy/dandy audio player below.

Staying in touch WITHOUT being annoying, needy, or desperate

There’s a really dangerous part of the sales cycle where many a deal takes a bullet;

The time, in between meetings!

Your prospect’s limited attention span, will take them away from;

The emotional intensity that (hopefully) you created during your meeting.

Their urgency to change

The steps they need to make the change

Thinking about you

Thinking about your company

Thinking about your solution

Additionally, you might misinterpret a highly distracted buyer as someone who’s giving you the old blow off.

All of these examples are just my way of saying . . .

You’re at RISK!

So what are you going to do, between meetings, to stay top of mind (without any of that awful “Calling to check in” stuff)?

What are you going to do to keep them engaged and excited?

What are you going to do to create and sustain urgency?

What are you going to do to continue to demonstrate that YOU are the BETTER choice.

These are questions you need to be pondering and brainstorming with your sales team.

And when you’re ready for some answers to those questions;

Download this useful resource;

Here’s what you’ll gain by downloading it;

  • The 3 Things You Must Do After Each Prospect Meeting.
  • The 3 Most Important Things To Reinforce Between Meetings and 15 Ways To Do It. .
  • What To Do When Things Get Competitive.
  • 5 Things To Do If You Think You’ve Been “Ghosted”.
  • A 10 Point Communication Plan (With Templates) To Help You Stay “Top of Mind” and Gently Guide Your Contact From Prospect To Client.

What Do You Get?

(1) Prerecorded 60 Minute Training Session With Over 25 Tips and Tactics


5 Templates

Bonus PDF With Stay In Touch Suggestions

How Much? 


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