Whenever I ask the question “What are the qualities of a rock star (sales rep, sales leader, business owner), the quality that seems to trump all others is “They execute!”
Do you?
I mean, do you have lots of great ideas but they stay in your head?
Do you have action items but they remain in that smart phone app?
Do you consume lots of information (like you find in these blog posts) and then race to the next thing that hits your email without ever taking action?
Here are a few thoughts to help you Execute!
1) Beware of the Knowledge Trap: This is a training industry phrase that describes a very common condition. The “Knowledge Trap” occurs when you fill your head with all kinds of data such as books, internet research, podcasts etc and then you do nothing with it. You have basically confused knowledge with execution. Now I must warn you that the “Knowledge Trap” has an evil cousin.
2) The “Sales 101” Trap: This can reach epidemic proportions amongst aspiring rock stars. It happens when you dismiss something as “Sales 101” or basic and meanwhile, you don’t do the very thing you dismissed. Remedy: The Sales 101 Gut Check: Ask yourself “Is this Sales 101 and I do this or is it Sales 101 and I need to Execute?” For improved results tell your ego to go wait in the car!
3) You’re Probably Scared! According to a study conducted by Dr Piers Steel on procrastination, fear is at the core of our need to keep putting something off. Remedy: Ask yourself “Why do I keep putting this off?” “What is it about this task that scares me?” Just make sure you ego is still in the car.
4) Action Verbs Dude, Action Verbs!I worked for someone who never let us leave a meeting without saying “Alright, let’s get the action verbs going folks” This was our cue to EXECUTE! Note: I have attended some incredible brain storming sessions where there were no shortages of cool ideas. Some of those meetings ended with no action or accountability and now the world will never know what would have happened if we embraced our action verbs!
Note: Tony Robbins always says (and I’m paraphrasing) “Don’t ever leave the scene of a decision without taking immediate action towards its realization”
5) You Gotta Respect Yourself Baby! Why is it that we allow others to get on our schedule but we fail to schedule the things that are most important to us? You must get your action on a calendar (as in a day and time) or it won’t happen. So if I need to execute in the prospecting department, it needs to get on the calendar. If I want to exercise more, it goes on the calendar. Bonus points if you guard these action items with your life! Otherwise, you might be guilty of a Stay of Execution my friend!
6) Consider An Accountability Partner: How about a weekly or bi weekly call to an accountability partner where you review the agreed upon action? Tip: No stays of execution allowed!
By the way, that smartphone you’re using to read this is a result of massive execution.
The car you drive, is the result of massive execution.
So here’s the short version:
Stop talking about it and Do It!
Stop reading about it and Do It!
Stop telling people you know it and ACTUALLY Do It!
Stop preparing to prepare and Do It!
Stop being scared and Do It (it aint so bad)
So it’s Tuesday afternoon and more importantly, it can be the day you override your stay of execution!
And please hurry . . . Your life is depending on it ![]()
Today’s The Day!
That you need to enroll in our online sales program if you plan on joining us!
I have over 100 ideas to help you end your year stronger and all the juicy details are right here!
Oh, and if you’re planning on joining us, stop putting it off and EXECUTE!











































































































































































