Paul Castain's Blog

The Worst Story EVER!

Posted October 3, 2018

THE worst story EVER is the one that your prospects and clients hear way too often.

Its the ones that talk about the same stuff, in the same manner, at EVERY phase of the sales cycle.

The saddest part of the story is that many of us have been guilty of telling it!

Whether you realize it or not;

We all sound the same to a buyer.

We ask the same questions.

Use the same examples.

Demo our widget the same way.

Use the same buzzwords to describe our widget and;

That’s not how we want to position ourselves at any time of year, let alone at year end!

You’re allowed to change the story you know!

I bought an insane amount of cigars because this person was willing to tell a different story.

This person was the #2 sales rep (out of 375 reps) because he was willing to tell a different story.

When was the last time you looked at what you’re saying and how you’re saying it?

How about the examples you use?

The case studies you use and how you present them?

The structure of your demo, presentation, or as some like to say;

Your “Pitch”?

The stories you tell to reduce doubt, skepticism, and objections?

Join us on October 11th, at 11:30 am EST when we discuss The 7 Stories EVERY Sales Rep MUST Tell.

I’ll be sharing over 25 tips and tactics to help you present yourself and your widget in a way that helps you distinguish yourself from the masses.

Here’s what you’ll gain by joining us;

  • The 7 Frameworks For Compelling Stories.
  • The 7 Sales Stories.
  • The 5 Things That Add Credibility To Your Stories.
  • The Technique I Use To Remember EVERY Story In My Arsenal.
  • How To Use Stories When You Prospect.
  • How To Take A Complex Selling Point And Use A Story To Make It Easier To Comprehend
  • How To Use Stories To Sell Change In An Organization
  • How To Captivate Your Prospect With Your Delivery.
  • How To Leverage The “Theme and Variation” Tactic.

When?

Thursday, October 11th, at 11:30 am EST.

Can’t Make It Then?

Sign up anyway and I’ll send you the webinar replay. View it whenever you’d like!

What Do You Get?

(1) 90 Minute Webinar

Webinar Replay

Worksheets

How Much?

$99

Click HERE to join us!

 

 

 

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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