Whenever I train groups of sales people, I ask a simple question.
“How do you typically approach a potential client?“
The responses include things like;
“I prefer the phone.”
“I prefer email.”
“I prefer LinkedIn”
Etc, etc.
The problem with those responses lies in the;
“I prefer” part because;
YOUR POTENTIAL CLIENT DOESN’T CARE ABOUT WHAT YOU PREFER;
THEY’RE TOO BUSY CARING ABOUT WHAT THEY PREFER!
Might seem like some “warm and fuzzy” nonsense, until;
You’re so busy clinging to that ONE form of outreach that YOU prefer;
That you get ignored because your potential client doesn’t like to communicate that way.
Example;
Let’s say YOU prefer generating opportunities via networking events but;
There are potential clients who think networking events are a waste of time and therefore DON’T go;
You lose!
Meanwhile, they like the phone and email etc and;
Your competitor approaches them there;
Who do you think is going to make an impression?
So by all means, diversify your outreach, and;
Stop doing what YOU prefer;
It was never about YOU!
How To Create A Kick-Ass Prospecting Cadence!
On February 13th, at 11:30 am EST I’m going to offer my thoughts, suggestions, scripts, and templates to help you bring your prospecting cadence up a notch!
Here’s what you’ll learn by joining us;
- 3 Different Prospecting Cadences: You will learn the step by step prospecting cadences I’ve created for the sales teams I’ve trained. We’ll discuss what to say, when to say it, and what channel to utilize. You’ll also get the exact scripts and templates so you can implement immediately!
- 5 Keys To A Kick-Ass Prospecting Cadence: There are things that most sales reps are completely unaware of when it comes to their approach and how it’s perceived by decision makers. We’re going to explore mistakes to avoid as well as the key components of an effective prospecting cadence!
- 6 Ways To Add Value To The Recipient: Everyone loves to tell you to “add value”. Great idea, but HOW do you do that? Don’t worry, I got you covered!
- 5 Ways To Use Creativity To Capture A Decision Maker’s Attention: I’m going to share 5 creative approaches your peers have been using and I’m even going to throw in a bonus PDF with 30+ creative ideas you can easily (and inexpensively) add to your cadence.
- How To Draw Someone Out Who ISN’T Responding To You: Admit it, this one’s your favorite because you know it sucks when your outreach is completely ignored! I have a few ideas to help!
When?
Here’s what’s included;
(1) 60 Minute Webinar With Over 25 Actionable Tips
Webinar Replay In Case You Can’t Join Us Live Or You’d Like To Review Again
(3) Ready Made Prospecting Cadences Complete With Scripts and Templates
(1) Bonus PDF With 30+ Creative Prospecting Ideas
(1) Bonus Exercise With Feedback From Paul: “How To Add Value While Communicating With Potential Clients”
How Much?
$99
