As much as you send a ton of emails, make a ton of calls, etc, you have to acknowledge, that the people you’re trying to sell to, receive a lot too!
Here are a few reasons why you aren’t capturing their attention;
You Lead With Statements About Your Company Instead Of Things About The Recipient!
My suggestion here would be to research better, look for “trigger events” and then lead with that instead of your widget!
Your Messaging Lacks “Evidence”.
“Evidence” reduces resistance and doubt and if you FAIL to provide it, your messaging is less convincing.
Things to consider: Facts, Examples, Testimonials, Stats, Demo, Samples, etc
What “evidence” can you use to answer the question “Who says so besides you?”
Your Messaging Has Only 1 “Flavor”.
Most messaging centers around a theme of “I want to sell you something” and “I’d like to set an appointment, set up a demo, a Webex, etc . . to sell you something”
If you’re going to “court” a potential client, you had better keep your “dates” interesting.
How about a resource, an invite to an event, an email introducing them to someone who could buy from them or help them?
Messaging where you simply ask them a question, send a congratulatory card etc?
Messaging that provides value?
You’re Not Communicating Via THEIR Preferred Venue
Think beyond phone and email and consider other forms of outreach like; LinkedIn, snail mail, drop ins, drop offs, creative approaches, content, text messages, warm intro from mutual contact etc.
Again, like any “courtship” we can’t keep showing up offering the same “date”.
Your Messaging Fails To Provoke Thought.
One of the best ways to provoke thought is to ask a great question. Questions inspire thought, emotion, and inspire responses.
What questions can you ask to achieve this?
Your Messaging Is Way Too Typical.
Do you think it’s possible, that we all appear to be saying the same thing, and following the same structure?
What can you do to be different?
Your Messaging Is Part Of A Cadence That’s Way To Frequent!
Some of you send an email immediately after leaving a voicemail. Interrupting someone from what they’re doing twice within a few minutes is a tad much, no?
Look at the frequency of your outreach and make sure you put some room in there for your potential client to breathe!
HOW TO CREATE A KICK-ASS PROSPECTING CADENCE!
On February 13th, at 11:30 am EST I’m going to offer my thoughts, suggestions, scripts, and templates to help you bring your prospecting cadence up a notch!
Here’s what you’ll learn by joining us;
- 3 Different Prospecting Cadences: You will learn the step by step prospecting cadences I’ve created for the sales teams I’ve trained. We’ll discuss what to say, when to say it, and what channel to utilize. You’ll also get the exact scripts and templates so you can implement immediately!
- 5 Keys To A Kick-Ass Prospecting Cadence: There are things that most sales reps are completely unaware of when it comes to their approach and how it’s perceived by decision makers. We’re going to explore mistakes to avoid as well as the key components of an effective prospecting cadence!
- 6 Ways To Add Value To The Recipient: Everyone loves to tell you to “add value”. Great idea, but HOW do you do that? Don’t worry, I got you covered!
- 5 Ways To Use Creativity To Capture A Decision Maker’s Attention: I’m going to share 5 creative approaches your peers have been using and I’m even going to throw in a bonus PDF with 30+ creative ideas you can easily (and inexpensively) add to your cadence.
- How To Draw Someone Out Who ISN’T Responding To You: Admit it, this one’s your favorite because you know it sucks when your outreach is completely ignored! I have a few ideas to help!
When?
Here’s what’s included;
(1) 60 Minute Webinar With Over 25 Actionable Tips
Webinar Replay In Case You Can’t Join Us Live Or You’d Like To Review Again
(3) Ready Made Prospecting Cadences Complete With Scripts and Templates
(1) Bonus PDF With 30+ Creative Prospecting Ideas
(1) Bonus Exercise With Feedback From Paul: “How To Add Value While Communicating With Potential Clients”
How Much?
$99
