Sometimes we confuse hard work (and all these “hustling” messages being spewed by thought leaders) with working smart.
Like continually getting stopped by “gatekeepers”.
There are some who would tell you to “just keep dialing” which in and of itself is an antiquated philosophy since the last time I “dialed a phone” Jimmy Carter was President.
Others will tell you to learn how to work with the “gatekeeper” and/or learn how to overcome their objections.
I like that type of thinking but we’re missing something that we’re practically tripping over.
Why put yourself in a situation where you’re dealing with a “gatekeeper”?
There are two places the average sales rep neglects.
- LinkedIn. There aren’t ANY “gatekeepers” on LinkedIn. You can develop a relationship with high level decision makers and get an audience with them, WITHOUT going through a “gatekeeper”. I talk about HOW to do this, step by step, in this downloadable webinar. Click HERE to gain instant access!
- Permission Based Emails. These are informative, helpful emails that YOU (not your marketing department) send to people who have opted in. You get to be heard WITHOUT a “gatekeeper” stopping you in your tracks. I outline HOW to do this, step by step if you click HERE.
Why Many Reps Choose The More Difficult Route
For many sales reps its their comfort level getting in the way.
They’ve always made cold calls and they get really protective when a guy like me comes along and suggests something different.
Many of them regard my suggestions as a threat to their precious cold call instead of seeing it as;
A Much Needed COMPLEMENT To The Cold Call
The cold call ISN’T dead . . . It’s just lonely and in need of companionship from additional forms of outreach.
In fact, I maintain that a good permission based email approach and a good LinkedIn communication plan,will warm the hell out of your cold calls and even . . .
Have more people approaching you for a change!
Why Make This More Difficult Than It Needs To Be?
Given the choice between dealing with a “gatekeeper” and bypassing them via LinkedIn and Permission Based Emails, I WOULDN’T choose, I would do both but;
I think you’ll find getting access to people WITHOUT a “gatekeeper” much more productive.
“Sounds Good But I Have No Clue How To Do That”
I got you covered!
On November 3rd, at 11:30 am EST, I’m going to show you HOW you can do it, WITHOUT become a full time marketing enthusiast.
Here’s What You’ll Learn By Joining Us;
- How To Get People To Willingly Sign Up For Your Emails
- 15 Types Of Emails (With Suggested Subject Lines) That Get Opened and Responded To
- How To Generate Leads Via Email
- How To DOMINATE In A Competitive Industry
- How To Establish Rapport, Credibility and PROPINQUITY!
- How To Generate Referrals From Your List; Even If You’ve Never Done Business
Click HERE or the banner below to learn more!
