For many years I thought coaches were displaced business folk who needed to pay the bills and then had a revelation that ended with “I know what I can do . . . I’ll coach!”
Several years back I changed my thinking and miraculously enough, my results changed too!
Here are 4 reasons why I think getting a coach sooner rather later is in your best interest:
1) You Really Don’t Have The Time To Learn From Your Mistakes: Business moves mighty fast and quite frankly, mistakes waste precious time. “Winging It” “Learning as you go” can work but having someone guide you (who understands the road ahead) is more effective. It’s kind of like getting in your car to drive cross country from New York to LA. You know you have to head west so you jump in the car and drive. Chances are pretty good that you’ll get lost, get aggravated but eventually you’ll figure it out or . . .
You could save a lot of time and B.S. by using your G.P.S.
2) You Need Someone To Kick Your Ass! I love sales people but having been one for over 30 years I can tell you that our egos have us believing that we’re far better than we actually are. There are also too many that love to cite sales techniques as “common knowledge” or “Sales 101” (sound familiar?) and they typically go unchallenged. A coach (or at least one that gives more of a damn about you than your money) will call you out on that stuff and make you, wait for it, wait for it; actually DO IT! Which segues nicely into . . .
3) You Need Someone To Hold You Accountable: How many times have you wanted to call some prospects but didn’t or try a new idea but life swept you away much like the rapids?
How about all those goals you set for yourself this year?
Who’s holding you accountable?
Reality check in 3,2,1 . . .
Our lives are full of those moments and they have this nasty way of adding up!
A good coach will set action items with you (I prefer to have my clients set their own) and then hold you accountable!
Just the mere thought of having to face someone who you know will hold you accountable will help you accomplish more. All those free blogs, webinars, podcasts, etc that we all partake in. won’t help us with the “GOYA” part so . . .
It stays in our inbox or a notebook or “committed to memory” . . .
Never to be acted upon!
If you’re like most people, you get an A+ on consuming things like this blog but when it comes to actually doing something with that information, well you’re probably too busy moving on to the next thing you’re consuming.
4) YOU Need To Have Some Skin In The Game: I love free stuff but I don’t take it as seriously as I should! I can’t tell you how many free eBooks I’ve downloaded that I never read. I have attended God only knows how many free webinars and I just don’t take action (at the level I should) but. . . I take action on every self improvement tool I pay for! Why? Because my money is on the line!
Sometimes we send the wrong message to our brains . . .
We tell it that it’s alright to support our $4 a day Starbucks habit. We tell it it’s alright to spend money on going out to lunch several times a week. We tell it it’s alright to make investments in strange companies through our 401k’s but then, in the same breath, we’re saying “I won’t invest in myself because I’m not worth as much as those other things!” That’s just sad!
Stop Blaming Your Boss Long Enough To Look In The Mirror
Don’t even think about blaming your cheap boss for not wanting to pay for a coach, a book, a course etc for you. They aren’t supposed to want your success more than you! And at the risk of being a dick, who’s the cheap one here; your boss because they won’t invest in your or YOU because you’re too cheap to invest in yourself?
As I look back on my career, I’d say the single biggest mistake I made was failure to take on a coach, earlier in the process.
As a result, I could write the book on stupid mistakes and my journey towards greater success took much longer than it should have!
Some food for thought!
For more information on my coaching program, click HERE.
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