Paul Castain's Blog

What Every Sales Rep Ought To Know About The Questions They Ask Prospects!

Posted August 4, 2015

Beautiful business woman with question mark above the head looking up

I’ve been talking a lot about questioning skills with my clients lately and thought you might find value in these 10 thoughts!

1)    A good question can draw someone inward and . . . cause them to reflect, consider and even do so subconsciously through (get this) the awareness your question has created.

2)    Good questioning allows you to take control of a situation . . . without being controlling!

3)    Good questions create higher quality communication. Higher quality communication fosters superior relationships. Want superior relationships? Start by asking a better question!

4)    Good questions lead the recipient on a path of self discovery. You could tell someone something and perhaps they will consider it. If they discover it . . .  They own it!

5)    Good questions create high levels of rapport. Perhaps Voltaire was spot on when he said “Dude, that was a righteous question” or even infinitely more spot on when he said “Judge of a man not by his answers, but by his questions” What do your questions say about you?

6)    A good question changes the lens in which a person sees their world. Note: That’s some pretty deep sh*t right there . . . I’m not going to lie!

7)    A good question, asked of the wrong person, is just as ineffective as a poor question asked of the right person. We were taught, early on in sales, to go to the highest level of decision maker. What if we ask a brilliant question of this high level individual, but they are several layers removed from feeling the impact?

8)    A good question, at the front end of a response can offer the clarity and context needed for you to offer a meaningful response. It will also buy you time to craft your response.

9)    Good questions focus not only on discovering “ the pain”, they focus on discovering the opportunities your client/prospect desires!

10)  A good question can move someone off the fence of indifference by igniting emotional buy in!

Now here’s the toughest question of all and in order for you to answer it, you’re going to have to ask your ego to leave the room!

Are the questions you’re asking your prospects helping you not only gather information but accomplish some of the things I just listed?

I’m going to talk (quite a bit) about asking better questions, including 5 lethal types of questions you need to add to your arsenal when we host our How To Take Control Of Your Prospect Meetings on August 26th at 11:30 am EST.

For more information and to reserve your seat, please click HERE or the handy/dandy banner below!

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Paul Castain
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