Paul Castain's Blog

Why Holidays Suck For Sales Reps

Posted July 3, 2015

If there’s one thing that really gets my panties in a bunch, it’s the ridiculous amount of time people will milk out of a holiday.

I see it during Christmastime (and I wrote about it quite a bit on this blog) For many this represents a 3-4 week abuse of what really should be more like a week.

I see it with July 4th when we take a simple 3 day weekend and turn it into a 10 day sabbatical.

I see it with the summer selling season when people take slowing down to “stalling out” levels.

Don’t Get Me Wrong . . . We All Need To Slow Down!

I’m not one of these “always hustling” types of aspiring sales rock stars. There are divorce courts and cemeteries filled with their kind.

Slowing down is a really good thing but these extended stay mental checkouts are limiting your results!

You’re losing more time than you’re probably aware of!

3-4 weeks at Christmas

The bulk of the summer

Festivous?

Groundhog Day?

Next thing you know, you lost 3 months to the old “Mental Checkout”.

3 Months none of us can afford!

3 Months of your competitor eating your lunch and . . .

3 Months you’ll probably wish you had back when you take your final lap at year end!

In the words of the immortal Gordon Gekko (and the message I see each morning when my alarm clock goes off)

This is your wake up call pal . . . get to work!

FYI

 

If you haven’t taken a moment to look at the great content we’ll be sharing starting July 15, now might be a really good time!

I have 6, all caps AWESOME sessions designed to help you stand out and generate more leads!

Here’s the plan . . .

In Session 1 We’re going to talk about brand YOU! I’m going to take you step by step, through an exercise to help you clearly define how you want to be viewed by the world. You do know that they judge you, right?

In Session 2 We’ll discuss the various platforms and how you can attract potential clients. I’ll show you several plays from my own playbook as well as several examples of how your peers are leveraging things like LinkedIn, Twitter, Google+, Instagram, YouTube and Facebook just to name a few!

In Session 3 I’ll share how you can use “Social Listening” to learn about important buying signals as well as conversation starters. We’ll discuss how you can gather competitive data that you absolutely need to leverage!

In Session 4 We’re going to dive, head first into how you can approach potential clients, via social channels without the conversation getting “salesy” or weird! I’ll take you through my Communication Mapping process and show you specific examples of how I leverage this process to hunt and secure new business!

In Session 5 I’m going to show you how to do something that 99% of your competitors SUCK at! It’s a little something called “Transitioning online connections to offline clients” We’ll talk step by step action plans, suggested templates and as a bonus, it won’t be salesy or spammy!

In Session 6 I’m going to show you how to put it all together into a manageable daily, weekly and monthly routine. Oh, and I’m going to give you several options too! Some of you have the time to go all out with my lead generation system others only have a few minutes a day. My plan is to give you a system based on how much time you can dedicate to it. Fair enough?

Click HERE or the ginormous orange button below to learn more!

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Paul Castain
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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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