Paul Castain's Blog

Why I'm Picking Up The Pace and Why You Should Too

Posted May 14, 2016

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Some sales reps are about to experience a %16.5 to 25% loss of their productivity.

How?

By simply joining their prospects and clients in the “mental checkout” that occurs, from July until September, and in other cases, as early as right after Memorial Day.

In anticipation of the “summer blow off” (“Call me back after summer”), I began picking up the pace a few months back but . . .

It doesn’t mean that you can’t do it NOW.

Look at your hunting activity, and look for opportunities, to increase it, substantially, over the next several weeks.

Aside from increasing the amount of “cold calls” . . .

Speak with at least 3 of your LinkedIn connections each week so you can begin to develop warm leads.

Send out more mailing pieces (with a handwritten note)

Send out more FedExs

More email blasts

Use more of your creativity to capture a prospect’s attention

Attend more networking events and make it a point to meet more people while you’re there

Ask for more referrals

Increase the amount of client meetings, lunches etc

Oh, and while you’re meeting with a client, when was the last time you did a good, thorough, needs analysis?

Host more events (webinars, seminars, lunch and learns, open houses etc)

Put out more content (LinkedIn Publisher, Medium, Free Reports (Click HERE to see my most recent one), Blog Posts, YouTube Videos, Tips and Suggestions Via Your Social Networking Status Updates

Spend more time learning new ideas that can help you sell more

Some of this is being accomplished during my weekends (while my family sleeps)

Some of this is being done after hours (instead of watching TV)

Some of this is getting done before hours (I’ve been getting up 30 minutes earlier each day)

But here’s the point . . .

More activity NOW, will give you MORE momentum going into the summer season.

So will this . . .

25 Ways To ROCK Your Sales This Summer

On June 9th, we’re going to be offering our 25 Ways To ROCK Your Sales This Summer webinar!

Here’s what I’m going to share . . .

  • 2 ways triple your referrals
  • 2 “Summer Specific Attention Getters”
  • 3 questions you absolutely MUST ask your clients
  •  3 ways to handle “Call me back after Labor Day”
  • A ridiculously simple communication plan you can implement the moment I teach it to you
  • How to leverage the summer instead of dreading it
  • 10 email tactics that will increase your response rates

Click HERE to learn more.

25 Ways To ROCK Your Sales

 

 

Paul Castain
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paul@yoursalesplaybook.com

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