I’m going to skip all the obvious stuff and offer one suggestion that nobody does;
Ready?
Read Your Emails Out Loud and Give Them The “Kitchen Table Test” BEFORE Sending Them!
If you wouldn’t say it at your kitchen table, having an actual conversation (imagine that), then;
Put that email out of it’s misery and delete it!
The problem with most corporate communication is that its stuffy, formal and;
IN THE REAL WORLD, HUMAN BEINGS NEVER TALK THAT WAY!
Seriously, when you sit and have a conversation with someone, do you say things like;
“We’re a full service” (Special note to my friends in the printing industry to close the coffin on this one already)
“End to end”
“One source”
“The premiere”
“Local reach, global touch”
“In business for yourself, but not by yourself”
“Robust” “Redundancy” “Comprehensive”
If you don’t talk that way, DON’T write that way!
So take a minute to read that email out loud and put that bad boy through the “kitchen table test”!
And make a note to evict all that sales and marketing speak from your vocabulary!
Sales Emails That Get Opened, Read, and Responded To During The Pandemic!
Join Us For Our Emails That ROCK (Pandemic Edition) Webinar This Tuesday, December 22nd!
I’ll be highlighting 20 different emails that will not only help you get in front of opportunities;
They will help you throughout your sales cycle.
I’m also going to be sharing Covid-19 friendly templates, subject lines, calls to action, and even some gentle psychology you can apply in your cadence!
Here’s a sample of the emails we’re going to discuss;
- The email my clients have been using that gets high response rates during the pandemic.
- The one type of email 99% of your competitors aren’t sending and yet your prospects need it to put them at ease during uncertain times.
- The one type of email you absolutely MUST send regularly, especially when someone ISN’T giving you the time of day.
- The 2 emails I send that create anticipation, establish expertise, and reduce no-shows.
- The “stay in touch” email campaign my clients are leveraging to stay top of mind between meetings!
- The pre-close email I’ve been sending since the pandemic began.
- 2 emails you can use if you’ve been “ghosted”.
When?
This Tuesday, December 22nd from 11:30 am – 1:00 pm EST. I’ll be sending the replay and templates to all who can’t join us live!
What do you get?
(1) 90 minute action based training session
Webinar replay sent later that day
20 Covid-19 friendly email templates with subject lines
10 Covid-19 friendly call to actions
Email feedback from Paul Castain when you hand in your homework assignment.
How much?
$99
Please click HERE to reserve your spot!
Can’t make it? Sign up anyway and I’ll send you the replay later that day. View it after the holidays if it’s more convenient for you!
If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!
Click the button below and take the first step towards improving your email chops!
